• #38: Content From a Sales POV - Featuring Jen Allen-Knuth

  • 2024/08/25
  • 再生時間： 53 分
  • ポッドキャスト

#38: Content From a Sales POV - Featuring Jen Allen-Knuth

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  • Learn how to build resilient GTM sales strategies with our special guest, Jen Allen-Knuth. Discover how understanding your customer's world and addressing their problems, rather than showcasing solutions, can revolutionize your sales approach. Jen's experiences highlight the power of delivering a compelling sales experience without relying on product demos, making this episode a must-listen for revenue leaders at B2B software and services companies.

    In this episode we explore:

    • The two pivotal moments that transformed Jen's approach: the realization that 53% of B2B purchasing decisions are influenced by the sales experience and the importance of focusing on customers' worlds during initial calls.
    • The need of customer-centric training for new sales reps, ensuring they grasp the buyer's environment and status quo options before pitching solutions.
    • Specificity and relevance in sales messaging.
    • Integrating content creation with sales strategies to create a robust go-to-market engine.
    • The bridge to the gap between sales and marketing, ensuring alignment and fostering better performance.

    Jen Allen-Knuth's LinkedIn
    DemandJen
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あらすじ・解説

Learn how to build resilient GTM sales strategies with our special guest, Jen Allen-Knuth. Discover how understanding your customer's world and addressing their problems, rather than showcasing solutions, can revolutionize your sales approach. Jen's experiences highlight the power of delivering a compelling sales experience without relying on product demos, making this episode a must-listen for revenue leaders at B2B software and services companies.

In this episode we explore:

  • The two pivotal moments that transformed Jen's approach: the realization that 53% of B2B purchasing decisions are influenced by the sales experience and the importance of focusing on customers' worlds during initial calls.
  • The need of customer-centric training for new sales reps, ensuring they grasp the buyer's environment and status quo options before pitching solutions.
  • Specificity and relevance in sales messaging.
  • Integrating content creation with sales strategies to create a robust go-to-market engine.
  • The bridge to the gap between sales and marketing, ensuring alignment and fostering better performance.

Jen Allen-Knuth's LinkedIn
DemandJen
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