Today we talk about Brand as a whole and what kind of work goes into it.

Some people attach it to marketing and see it as just a pretty design for your company.

Others think there are real tools that can help move the needle internally and externally for any company.

On this one, we take a long, hard look at 4 tools often seen as nonsense:

• Brand archetypes
• Brand purpose
• Brand values
• Brand Story

Do we think they’re fluff or not? And how could we use them using SHFT as an example?

Let’s find out.

• 00:42: Is the branding industry just pedaling in snake oil?
• 02:02: The brand archetypes
• 04:07: This is where it gets interesting
• 06:35: Can you actually use the archetypes? 
• 08:31: The Archetypes aren’t the only tool by the way
• 20:20: How to leverage and activate some brand tools
• 24:23: Brainstorming Shifty Two-Toes!

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

LinkedIn:

https://www.linkedin.com/in/jasonvana/ 

https://www.linkedin.com/in/stephaneegger/ 

Twitter:

https://twitter.com/jasonvana/

https://twitter.com/stephegger/

Youtube: https://www.youtube.com/@shftagency 

Website: https://www.shft.agency/