Hook #1: Every day you [what they do], you [negative consequence].

“Every day you skip your workout, you make it easier to quit on yourself.”

“Every day you underprice your work, you train your audience to expect discounts.”

“Every day you avoid difficult conversations, you create more distance in your relationship.”

Hook #2: Insert Current Problem + How That Makes Them Feel.

“You’ve tried every diet, and you still feel stuck in the same body that doesn’t feel like YOU.”

“You post every day, but you never get DMs.”

“You’re in a relationship, but somehow, you still feel completely alone.”

Hook #3: Yes, you have X… but you don’t have Y + Z.

“Yes, you’re eating ‘healthy’… but you don’t have the muscle to burn fat efficiently.”

“Yes, you’re getting sales… but you don’t have the systems to scale past $10K months.”

“Yes, you love each other… but you don’t have the emotional safety to fully connect.”

Hook #4: You THINK you need [thing they don’t need] to double your income.

“You THINK you need more cardio to lose weight. But what you really need is better sleep and strength training.”

“You THINK you need more followers to make more money. But what you really need is better messaging.”

“You THINK you need more followers to make more money.But what you really need is better messaging.”

500 Post Hooks

200 Post Frameworks

The Activate Your Audience Playbook

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