It can be easy to get lost in a family business. Not knowing who you are and what you want to from what the family, key leaders, and anyone who has an opinion or stake in your or the business’s future. Constant conflict or shutting down to what you want are common when trying your best to navigate a win-win-win. Sadly, what we forget is we often lose in that scenario. Balancing self, family, and business requires proactive work, otherwise, resentment builds.

Family members who work in a family business have to work harder to find personal independence because they are so close to “the tree” of family and key leader stereotypes, and the baggage that can come from assumed enablement of the family business environment.

This discussion focuses on 4 strategies to fulfill your personal goals and create an environment for you to be the best you can be for yourself and those around you.

1. Know self-amongst family and business noise
   • Your strengths
   • Who you are versus who people think you are
2. Those who wonder all not always lost
3. Connect to what you value and what others value
4. Continue to engage in hard topics. If you push them under the rug, they will turn into a gnarly resentment monster.
5. Practice the Four Agreements, book by Don Miguel Ruiz

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