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How can social media and influencer marketing contribute to making theatre more accessible to a wider audience? Ayanna Prescod, Director of Influencer Marketing at Relay, is leveraging her skills as a theatre professional, influencer marketer, producer, and social media specialist to address this question. Hear about Ayanna's journey, from making her Broadway debut as a co-producer on Pass Over, realizing her dreams, founding OurBkSocial, and her vision for influencer marketing's role in attracting new audiences to the theatre. Edited by Justin Payne. Learn more about your ad choices. Visit megaphone.fm/adchoices