There's a right and wrong way to spy on your competitors marketing...

And when you do it the wrong way and try to directly swipe their marketings there's a lot that goes into that successful campaign that you can see.

So, in this episode we the things to avoid doing when when spying on competitors, and different places most people don't look to find a hidden treasure chest of proven angles and structures.

In this episode we discuss:

-Why funnel hacking has gotten more difficult

-How more complex marketing is harder to swipe effectively

-Understanding why a certain angle or structure works or doesn't

-What tools you can use to spy on competitors

-The value in magazines, news outlets and online media websites

-Why creating your own "playbook" from promos is gold mine

-If you're always just copying you'll always be behind

-What you need to understand about campaigns before swiping them

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