Regardless of what anyone says your morals and ethics in this game matter...

And at the end of the day you need to decide what lines you will or won't cross.

However, the topic of morals and ethis is rarely discussed in marketing because it makes a lot of people uncomfrotable...

But this epsiode isn't us preaching about morals and ethics.

Instead it's an open and honest conversation about our mess ups, lessons and experiences with our own morals and ethics in a industry that can feel shady a lot of the time.

In this episode we discuss:

-Religion versus circumstances which dictates our moral in marketing?

-The fast money of black hat marketing and the downsides

-Why having morals and ethics make the game simpler

-Using the dark arts of marketing for the good of others

-Are fulfillment and ethics connected in business?

-The reason big ideas and mechanisms are beating hypey claims these days

-How branding and direct response BOTH manipulate people with different tactics

-What your "gut feeling" can tell you about bending morals

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