• 5. Customer vs Revenue Churn & Retention: Why you need cohort analysis and how to do it right

  • 2024/10/23
  • 再生時間： 12 分
  • ポッドキャスト

5. Customer vs Revenue Churn & Retention: Why you need cohort analysis and how to do it right

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • This conversation provides a guide to understanding and conducting cohort analysis in SaaS companies. It covers basic concepts like customer churn and revenue churn, explains how to create a cohort analysis using spreadsheets, and provides practical advice on how to interpret the data. The guide also dives into more advanced topics such as hidden churn and Net Dollar Retention, and how to leverage cohort analysis for fundraising.

    Reference

    • Brilliant paper by Point Nine Land:
      https://medium.com/point-nine-news/the-p9-guide-to-cohort-analysis-in-saas-v0-9-63ce366ab427
    • Go further with https://medium.com/point-nine-news/why-your-ltv-might-be-higher-or-lower-than-you-think-f355392917011
    続きを読む 一部表示

あらすじ・解説

This conversation provides a guide to understanding and conducting cohort analysis in SaaS companies. It covers basic concepts like customer churn and revenue churn, explains how to create a cohort analysis using spreadsheets, and provides practical advice on how to interpret the data. The guide also dives into more advanced topics such as hidden churn and Net Dollar Retention, and how to leverage cohort analysis for fundraising.

Reference

  • Brilliant paper by Point Nine Land:
    https://medium.com/point-nine-news/the-p9-guide-to-cohort-analysis-in-saas-v0-9-63ce366ab427
  • Go further with https://medium.com/point-nine-news/why-your-ltv-might-be-higher-or-lower-than-you-think-f355392917011
リーダーシップ 経済学
続きを読む 一部表示

5. Customer vs Revenue Churn & Retention: Why you need cohort analysis and how to do it rightに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。