Welcome back to another episode of The Haute Guide! After a brief hiatus (sorry yall!), I’m back with an insightful episode about branding, social media strategy, and how to refine your brand for success. I break down my own brand refresh process, how I’m reworking my content strategy, and how you can do the same for your fashion business, whether you're an entrepreneur, creative, or industry professional.

• Why I took a break and what I’ve been working on
• My personal branding overhaul and why it’s necessary for 2025
• The role of social media in business growth and how I’m approaching my strategy
• How to use ChatGPT and AI for branding and content planning
• Breaking down audience personas and why knowing your audience is key
• My content pillars and how they shape my strategy
• Homework: Steps to analyze your brand, define your audience, and track your content strategy

✅ A deep dive into branding and refining your social media strategy
✅ The importance of visuals and working with a branding expert (shoutout to Joan Fisher!)
✅ Using ChatGPT for content creation and branding insights
✅ Creating an audience persona to tailor your content and engagement strategies
✅ A step-by-step approach to developing a strong brand and content strategy

• Follow Joan Fisher (Saint Louis) – An absolute visual powerhouse! If you're in St. Louis or beyond, I highly recommend working with her for branding & editorial photography. You can book her whether you’re local or willing to fly her out! Follow Joan & connect: https://www.instagram.com/joan_fisher/
• Identify your brand pillars
• Define your audience personas and where they show up online
• Analyze your social media stats (followers, engagement, CTRs, etc.)
• Start building out your content strategy

🔜 Special guest interview with Michael Rangel, CEO of Novo Bank! We’ll be discussing financial strategies for fashion entrepreneurs—don’t miss it! (If you want to go ahead and apply for an account, you can do so here!: https://onboarding.novo.co/signup?referral_code=AlexandriaBrown1&first_name=Alexandria)

📲 Follow me on Instagram: @akbrownstl
🌐 Website: www.akbrownstl.com
📖 Read Advisor. Magazine: www.advisormag.co

💬 Love the episode? Leave a review and tag me on Instagram with your biggest takeaway!