Nathalie Nahai’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face with the rise of Generative AI today.

Described as “a rare polymath with deep expertise in tech, marketing and psychology”, Nathalie draws upon a rich background in human behaviour, web design and the arts, to offer a unique vantage point from which to examine the complex challenges we face today. Having studied psychology and worked as a web designer early in her career, her frustration at the lack of a comprehensive framework through which to understand online behaviour, led her to write what has since become an international best-seller, Webs Of Influence: The Psychology of Online Persuasion (Pearson).

Adopted as the go-to manual by business leaders and universities alike, Webs Of Influence has been translated into 7 languages, and alongside her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, serves as the cornerstone for Nathalie’s work with clients including Google, Accenture, Unilever and Harvard Business Review, among others. A popular speaker, consultant and facilitator to Fortune 500 companies, Nathalie has lectured at some of the world’s most prestigious institutions (from Cambridge and UCL universities, to Lund and Hult business schools), and her experience as a skilled communicator has seen her present at SXSW, host the Guardian Changing Media Summit and hold main stage interviews at the Web Summit.