In this episode of Marketing with Cultura, host Vanessa shares nine essential steps for beginners to effectively use LinkedIn in 2024 to land marketing jobs. She emphasizes the importance of having a strong personal brand and a well-optimized LinkedIn profile. Vanessa provides practical tips on creating a compelling profile, including the significance of a professional headshot, an engaging cover photo, and an optimized headline. She also discusses the importance of being active on the platform, utilizing LinkedIn articles, and creating newsletters to enhance visibility and engagement with potential employers.

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