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SUMMARY Do you have a great idea but you’re not sure where to start? Does your product or design strategy need refreshing? In today’s episode, our guest is Philippe Guichard an award-winning, international Industrial Designer, with over 25 years of experience in the industry. He specializes in designing thoughtful and profitable products that form part of integrated marketing, engineering, manufacturing and business model solutions. As a holistic designer, he recognizes that an innovative product is only part of a successful business story. We discussed on the podcast “Good business by design” Guichard said thoroughly research your customers’ experience, distribution channels, marketing strategy, manufacturing process, business model, and value proposition in order to design (or re-design) a product that is the best choice for your business — the ‘sweet spot’. Thanks for listening and watching! If you enjoyed this episode, be sure to subscribe. So, you’ll be notified when a new episode is posted in Apple podcast, Google podcast, Spotify, Stitcher, or via RSS . and think that others could benefit from listening, please share it using the social media buttons on this page. If you have a minute, please leave an honest review on Apple Podcasts. I also love reading the reviews I'd love to chat with you over on Instagram! Follow me @thesidestrip Join us in Rebounce Australia Where can an entrepreneur figure out how to turn their dreams into reality? Join our FREE group today on Facebook https://www.facebook.com/groups/rebounceaustralia (https://www.facebook.com/groups/rebounceaustralia). BE a MEMBER supporter and get BONUS content NOW at https://australiapodcastsyndicate.com/support-us/%C2%A0 (https://australiapodcastsyndicate.com/support-us/ ) Are YOU ready to finally start your own podcast? Maybe you already have one, but need a manager to help you level up? BOOK - https://www.kangaroofern.com/ (www.kangaroofern.com) Full show notes and resources can behttps://australiapodcastsyndicate.com/Bootstrap8 ( found here:) https://www.buymeacoffee.com/auspodsyndicate (★ Support this podcast ★)