Today we asked Debi Wisch, marketer, and documentary film producer: How can media, especially documentary filmmaking, expand the impact of art?

We talk through the making of her two smash hit films about the art world, The Price of Everything (2018) and The Art of Making It (2021), talk objectivity, storytelling, and representation in the industry. We ask: What is most important, and most challenging to convey about the art world in media? What do people most often miss or get wrong? Whose perspectives are most important to convey in each project? And how did you capture them?

Get bona fide answers and stories from Debi on Episode 9 of Declassified.

About Debi:

Debi Wisch is a marketer and filmmaker best known for her two most recent projects about the art world, The Price of Everything (2018) and The Art of Making It (2021). The Price of Everything follows the careers of several contemporary artists and influential figures in the New York art scene and questions our understanding of art as commodity, art as expression, value, time and, most centrally, art as inspiration. In The Art of Making It, the lens is turned toward emerging artists, who tell the stories of their successes and failures and work to navigate the volatile waters of the art world. The Price of Everything was picked up by HBO before it even premiered at Sundance and earned global distribution and an Emmy nomination. The Art of Making It has been selected to show at dozens of film festivals this year and is garnering awards and great reviews already.

Along with producing these films with Wischful Thinking Productions, Debi has had a successful career in marketing at international luxury brands, cultural institutions, art galleries and museums. She has served on the director’s boards at the Cantor Arts Center and Anderson Collection at Stanford University, the Guggenheim Museum, the Jewish Museum, the Lincoln Center Film Society, and the American Jewish Committee.

Find Debi & The Art of Making It on IG: @debiwisch, @theartofmakingitfilm

Join The Art of Making It NFT community on Lobus, www.lobus.io/theartofmakingit

Definitions and more resources on www.declassified-pod.com/wisch & IG @declassified.pod. See you next week!