Welcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Friday and Cyber Monday (BFCM) just around the corner, we’re here to help you navigate the busiest shopping days of the year.

In today’s episode, we’re diving into what NOT to do during your BFCM sale. Whether it’s maximizing sales, avoiding customer headaches, or setting your Q4 up for success, this episode is packed with tips to help you avoid costly mistakes and come out on top this holiday season.

• Top BFCM Mistakes to Avoid:
  1. Forgetting to Update All Messaging:
     • Double-check banners, announcement bars, and post-sale messaging to keep them timely and accurate.
  2. Failing to Test Discount Codes:
     • Ensure your codes are active and working across all platforms. Nothing frustrates customers more than an invalid code!
  3. Broken Links in Emails or Ads:
     • Test, test, test! Broken links can cost you sales and frustrate shoppers.
  4. Ignoring Post-Sale Engagement:
     • Don’t lose touch with BFCM customers. Have a retention plan to keep them engaged after the holidays.
  5. Skipping Mobile Optimization:
     • With the majority of shoppers browsing on mobile, ensure your site is fast, responsive, and user-friendly.
  6. Ignoring Real-Time Inventory Updates:
     • Avoid overselling by ensuring “sell when out of stock” isn’t selected, and monitor inventory in real-time.
  7. Not Triple-Checking Marketing Assets:
     • Typos, mismatched discounts, or unpolished campaigns can hurt your credibility.
  8. No Abandoned Cart Emails/SMS Campaigns:
     • Recover lost sales with automated reminders.
  9. Setting and Forgetting Campaigns:
     • Monitor campaigns and adjust in real-time to optimize performance.

Action Items for Your BFCM Success:

• Use this checklist to audit your site, marketing, and sales strategies before launch.
• Test everything from the customer’s perspective to catch potential issues early.
• Have a clear post-BFCM plan to turn one-time shoppers into repeat customers.

Don’t let avoidable mistakes hold back your profits this holiday season. Follow these tips, and you’ll set yourself up for a successful Q4.

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