• #96 Adventure with Purpose: Rotorua Canopy Tours B Corp Journey with Paul Button

  • 2025/02/09
  • 再生時間： 1 時間 24 分
  • ポッドキャスト

#96 Adventure with Purpose: Rotorua Canopy Tours B Corp Journey with Paul Button

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  • In this episode, Paul Button, co-founder of Rotorua Canopy Tours, joins us to share his journey of combining eco-adventure tourism with a strong commitment to sustainability. Paul dives into Rotorua Canopy Tours’ process of becoming a B Corp, reflecting on the challenges and rewards of building a business that not only provides unforgettable experiences but also makes a positive impact on the environment.

    Key topics include:

    • The mission behind Rotorua Canopy Tours and their passion for conservation
    • The journey to becoming a B Corp and the importance of high environmental and social standards
    • How they’re actively restoring forests and protecting native wildlife
    • Their commitment to sustainable tourism and educating visitors on the natural world
    • Paul’s vision for the future and how they aim to inspire other businesses to take action


    This conversation is a perfect example of how businesses can be a force for good—balancing profit with purpose and doing business the B Corp way. Don’t miss out on hearing how Rotorua Canopy Tours is setting a new standard for sustainability in the tourism industry!
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あらすじ・解説

In this episode, Paul Button, co-founder of Rotorua Canopy Tours, joins us to share his journey of combining eco-adventure tourism with a strong commitment to sustainability. Paul dives into Rotorua Canopy Tours’ process of becoming a B Corp, reflecting on the challenges and rewards of building a business that not only provides unforgettable experiences but also makes a positive impact on the environment.

Key topics include:

  • The mission behind Rotorua Canopy Tours and their passion for conservation
  • The journey to becoming a B Corp and the importance of high environmental and social standards
  • How they’re actively restoring forests and protecting native wildlife
  • Their commitment to sustainable tourism and educating visitors on the natural world
  • Paul’s vision for the future and how they aim to inspire other businesses to take action


This conversation is a perfect example of how businesses can be a force for good—balancing profit with purpose and doing business the B Corp way. Don’t miss out on hearing how Rotorua Canopy Tours is setting a new standard for sustainability in the tourism industry!
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