In this episode, Masha detailed her extensive breastfeeding research and largely positive experience, contrasting with challenges pumping posed due to inadequate technology. She resolved to improve pumps after frustration with pain and inefficiency hindering her independence. Masha recounted shock and self-doubt from her first traumatic pumping experience, likening the vacuum sensation to a household appliance. This spurred an obsession to find natural alternatives enabling the freedom and bonding of nursing away from your baby. After prototyping with 3D printing and validating strong demand, Masha persevered through multiple iterations informed by mom feedback, prioritizing tongue-like suction and adjustable sizing. Trials reinforced nature-aligned design was key to ease and efficiency. The pump's adjustable compression and motion mimicking a baby's tongue and palate were highlighted. This natural approach focused on relaxing let-down rather than forceful suction, working with hormonal processes to maximize comfortable, effective expression. While prepared through research, Masha wished to remind mothers challenges remain normal and temporary. Asking for help should be demanded!

About Masha
Masha Waldberg is the founder and VP of Product for Annabella, a first of its kind, FDA-cleared and patented breast pump. Masha founded Annabella after her experience breast pumping, which proved to be painful and time exhaustive. Frustrated by the options in-market, she created a breast pump that closely mimics the experience of breastfeeding, prioritizing speed and occurence of milk. While developing Annabella, Masha was juggling being a new mother and running the Waldberg Learning Center in Israel. Masha's mission is to support and empower breast pumping parents everywhere.

Connect with Masha
Instagram - annabellapump
Facebook - Annabellamilk

Get 10% off the Annabella pump with the code ANNABELLARELIEF

Connect with Bethany at:
Breastfeedingreliefwithbethany.com
Instagram: @BethanyLovern
TikTok @Breastfeedingrelief

Think your child may have a tongue-tie? Grab my freebie Do You Have Pain When Breastfeeding Your Baby? Where I share signs and symptoms of both Mama and Baby where your baby might have a tongue-tie.

Work with Bethany 1:1 with her Emergency 911 Lactation Support for 30 Days

I now offer 24-hour support where you can text, send pictures, or voice messages. I promise to respond back to you in 24 hours or less. Usually a lot less but I do sleep a few hours a day...lol I will send you back a voice response because who doesn’t love a personal Mama touch rooting you on for success?!?

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