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A Cookiepocalypse Survival Guide | Jeff Greenfield on the imminent "Cookie Collapse"
- 2024/03/05
- 再生時間： 50 分
- ポッドキャスト
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あらすじ・解説
The GROWTH GAME on YouTube: https://www.youtube.com/channel/UCwGT4tQ1dhpHiujT3NCryyQ?sub_confirmation=1
With the long-feared cookie collapse now imminent, how are you planning to shift gears in your marketing strategy? Join us as we chat with attribution aficionado and serial entrepreneur, Jeff Greenfield. Among some broader insights from his impressive career, we talk specifically about a renaissance of classic, or "old school" marketing techniques as we look to ween ourselves off our dependence on data. If you’re tooling up to face down the wastelands of the "Cookiepocalypse," consider this an essential port of call.
Check out Jeff’s attribution certification programme here: https://provalytics.com/attribution-certification/
#cookiecollapse #cookies #marketingstrategy #cookiecollapse #marketingdigital #adtech #attribution #entrepreneurship #datacollection #gamification #gamificationsuperpowers #podcast
CHAPTERS
0:00 Attribution
7:30 How we got addicted to data
10:20 The job of marketing
17:50 Schrodinger’s Startup
25:05 The cookie collapse
32:20 A return to classic marketing
34:30 Gamification in the new arena of marketing
35:50 Macaroon or Maca-ruin?
40:35 Final insights
GAMIFICATION TO CHANGE THE WORLD
Everyone loves to play. It’s part of human nature.
At Drimify, play means pushing the limits of creativity and innovation.
Our goal is to give people anywhere the power to create supercharged gamification experiences for any audience, age group or sector - without the need for coding skills. The Drimify platform enables anyone to gamify communications in a way that aligns with our core values and reflects who we are: innovative, driven, responsible and always approachable.
Playful experiences break down borders and allow us to connect with one another in a positive and meaningful way. Wherever you are in the world and wherever games may take us in the future, Drimify is by your side.
Take gamification superpowers into your own hands to level up your goals.
#GamificationSuperpowers
TRY THE DEMOS → https://drimify.com/en/apps/
FOLLOW US ON SOCIAL MEDIA → https://linktr.ee/drimify_com
OUR FAVORITE GEAR → https://kit.co/Drimify/drimify-s-favorite-gear
Disclaimer - Some of the links in our video description are affiliate links, which means we will make a small commission if you click them and make a qualifying purchase, at no extra cost to you :)
Thanks for your support!
See you soon on Drimify → https://drimify
With the long-feared cookie collapse now imminent, how are you planning to shift gears in your marketing strategy? Join us as we chat with attribution aficionado and serial entrepreneur, Jeff Greenfield. Among some broader insights from his impressive career, we talk specifically about a renaissance of classic, or "old school" marketing techniques as we look to ween ourselves off our dependence on data. If you’re tooling up to face down the wastelands of the "Cookiepocalypse," consider this an essential port of call.
Check out Jeff’s attribution certification programme here: https://provalytics.com/attribution-certification/
#cookiecollapse #cookies #marketingstrategy #cookiecollapse #marketingdigital #adtech #attribution #entrepreneurship #datacollection #gamification #gamificationsuperpowers #podcast
CHAPTERS
0:00 Attribution
7:30 How we got addicted to data
10:20 The job of marketing
17:50 Schrodinger’s Startup
25:05 The cookie collapse
32:20 A return to classic marketing
34:30 Gamification in the new arena of marketing
35:50 Macaroon or Maca-ruin?
40:35 Final insights
GAMIFICATION TO CHANGE THE WORLD
Everyone loves to play. It’s part of human nature.
At Drimify, play means pushing the limits of creativity and innovation.
Our goal is to give people anywhere the power to create supercharged gamification experiences for any audience, age group or sector - without the need for coding skills. The Drimify platform enables anyone to gamify communications in a way that aligns with our core values and reflects who we are: innovative, driven, responsible and always approachable.
Playful experiences break down borders and allow us to connect with one another in a positive and meaningful way. Wherever you are in the world and wherever games may take us in the future, Drimify is by your side.
Take gamification superpowers into your own hands to level up your goals.
#GamificationSuperpowers
TRY THE DEMOS → https://drimify.com/en/apps/
FOLLOW US ON SOCIAL MEDIA → https://linktr.ee/drimify_com
OUR FAVORITE GEAR → https://kit.co/Drimify/drimify-s-favorite-gear
Disclaimer - Some of the links in our video description are affiliate links, which means we will make a small commission if you click them and make a qualifying purchase, at no extra cost to you :)
Thanks for your support!
See you soon on Drimify → https://drimify