In this final episode of the 3-part series with Roberto Guidetti, group CEO of Vitasoy, we talk about the most urgent topic for this generation – Sustainability. Roberto connects Vitasoy’s offering of plant-based nutrition to the world’s calling by putting sustainability at the heart of business and leadership. He shares with us his views on the importance of purpose and sustainability in business, while focusing on connection and doing the best in the context of the world we live in. And of course, we get to hear Roberto’s ‘a punch above’ moments in life and in business.

In this second episode of the three-part series with Roberto Guidetti, group CEO of Vitasoy, we talk about his experience in leading innovation. He shares with us the speed of innovation and adoption he sees in today's digital economy in China, and the 5 key drivers for embedding innovation into the everyday:
1. Embrace innovation as a constant state of being
2. Innovate within a defined parameter
3. Systematization for implementation
4. Practice inclusiveness
5. Embrace fluidity

To kick-off Season 2, I'm delighted to have Roberto Guidetti, Group CEO of Vitasoy, to join me in a 3-part series and share his business leadership insights on Culture, Innovation and Sustainability. In this episode, we start with Culture and the powerful differences we see in the West vs East - from the way the pandemic is being handled to the way it influences business relationships. Roberto takes us to his 'living with COVID' experience in mainland China and Hong Kong. We discussed how his business and the marketplace has changed during the pandemic. As an outsider leading a family-owned company, Roberto shares his experience and insight on connecting Vitasoy's purpose and its ‘reason for being’ as a driver for culture. Using purpose as the single source of truth to galvanize the wider company towards the same shared value. It is a great example that proves ‘doing good and doing well’ can actively coexist.