(1:00) Ronaldo does a quick introduction of his professional path starting from leading several companies, to creating his own, the Start-Tech, in 2017.

(3:42) Ronaldo explains his concept of Digital Transformation by explaining that it doesn’t necessarily mean changing every aspect of a company into technology.

(6:54) Ronaldo states that Digital Transformation is no longer an option, it is to be embraced by the companies that pursue not to lose the market.

(10:19) The illusion of positive short-term results is what Ronaldo thinks to be one of the biggest barriers for leaders to adapt to the Digital Era.

(14:55) Ronaldo brainstorms about how pride can affect a leader to transform and innovate when not accepting experts on board.

(18:10) “Today, data is the big money (...) and most of the attacks come from inside the company” Ronaldo answers concerning the importance of cybersecurity.

(21:15) Luis resumes Ronaldo’s statement about how hackers nowadays blackmail companies with stolen data.

(24:51) Our guest gives examples of actual cybersecurity threats and what to do to avoid them.

(29:34) Ronaldo explains how culture and nationality can influence the change of mindset about cybersecurity importance, specifically in terms of understanding cybersecurity as an investment and not an expense.

(33:13) Taking fast and accurate decisions is the biggest lesson learned from Ronaldo throughout his professional career. Luis agrees by responding “a bad decision is better than a non-decision”.

(35:38) Ronaldo advises beginners to learn how to manage people as part of the company’s ecosystem and to set a humble mindset of acceptance of other people’s expertise.

ADAPT Podcast:https://adaptmethodology.com/podcast/

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Digital Leadership Scorecardhttps://adaptmethodology.com/scorecard