As a professional, you probably work hard to perfect your craft but might be neglecting the essential skills of business management.

In this episode of AEC, Katie chats with Kyle Peterson, Principal and Business Leader at Nelson Worldwide, about his role managing six studio locations and how his design background guides his business approach. Kyle highlights the importance of being a trusted partner and truly understanding clients' needs to drive success.

Tune in to discover how to blend your vision with real operational expertise to achieve powerful strategic growth.

Topics discussed in this episode:

• Nelson Worldwide
• business leader
• sales strategies
• business management
• architecture
• smart marketing
• strategies that make an impact
• business data
• design excellence
• financial success
• business change
• financial literacy
• sales process

Connect with Kyle Peterson, Principal NELSON Worldwide:

https://nelsonworldwide.com/

https://www.linkedin.com/in/kylerpetersonmba/

Join Katie and Judy at PSMJ Resources AEC MarketPro! This year's event will occur on Wednesday, September 25, 2024, in Austin, Texas. Use code "Smartegies" to receive $200 off your registration.

Connect with Katie

https://smartegies.com/

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Katie is back and talking to Bryce Batts, a seasoned recruiter and co-owner of Career Collective, to explore attracting and retaining top talent in the AEC industry. Bryce emphasizes the need for swift communication and efficient interview processes to capture high-caliber candidates' interest. She advises employers to collaborate closely with recruiters, timing offers strategically to avoid premature proposals that candidates might leverage for better opportunities. They also discuss the importance of making strong initial offers rather than attempting lowball negotiations, which can deter potential hires. Authentic job descriptions and genuine passion in the recruitment process are essential to attract the right talent.

The discussion shifts to the competitive nature of the current job market, highlighting the importance of digital presence and effective employer branding. Embracing platforms like LinkedIn™ for outreach and showcasing company culture is crucial. Bryce advocates for proactive networking and personalized direct outreach over mere job postings. The conversation also underscores the benefits of offering flexible work schedules, generous PTO, and compelling employee perks to remain competitive without straining financial resources. Collaborative efforts between marketing, HR, and recruitment teams are vital for crafting impactful hiring strategies that resonate with prospective hires and align with the company's values and culture.

Topics discussed in this episode:

• Job descriptions
• Recruitment
• AEC Industry
• Career-minded women
• Networking
• Digital platforms
• Work-Life balance

Connect with Bryce Betts, Career Coach and Co-owner of Career Collective
https://www.mycareercollective.com/
Follow her on Podcast: https://podcasts.apple.com/us/podcast/wine-after-work/id1590870145

Founded with a Singular Vision: Providing both candidates and employers with premier access to the best in AEC Industry opportunities. We empower employers with the right talent and candidates with career-defining opportunities ensuring that every placement is not just a job filled, but an effective, strategic fit.

Join Katie and Judy at PSMJ Resources AEC MarketPro! This year's event will take place Wednesday, September 25, 2024, in Austin, Texas. Use code "Smartegies" to receive $200 off your registration.

Connect with Katie

https://smartegies.com/

Katie Cash talks with Tara Bleakley, Associate Director for Market Transformation and Development at the USGBC's Florida chapter. Tara shares a brief overview of her career, starting with a background in art history and art business, which led her to various marketing roles from London to Orlando. She discusses her tenure at TLC Engineering Solutions, where she rose to partnership before taking a sabbatical to reconnect with family. This break steered her toward her current role at USGBC, fueled by her passion for combating climate change.

Tara’s current initiatives at USGBC extend beyond LEED certifications to include supporting sustainable and resilient community development. She believes in the critical role of mentorship within the AEC industry, particularly emphasizing the importance of bridging the gap between seasoned professionals and young leaders. Tara emphasizes how her experiences inform her advocacy for sustainable building practices that not only meet but exceed established standards, thereby enhancing equity, affordability, and inclusivity in projects.

Topics discussed in this episode:

• LEED Certification
• Climate change
• Young leaders
• Inclusivity in buildings
• Business development
• Sustainability

Connect with Tara Bleakley, Associate Director, Market Transformation & Development

US Green Building Council

https://www.usgbc.org/people/tara-bleakley/0011562083

Follow her on LinkedIn: https://www.linkedin.com/in/tara-bleakley-576a7613/

As the Florida Associate Director, for the Market Transformation and Development team at the United States Green Building Council (USGBC), Tara plays a pivotal role in driving the organization's mission of transforming the built environment into a more sustainable and environmentally responsible sector. Tara focuses on creating strategic initiatives and partnerships to foster the adoption of green building practices and sustainable design principles within the broader market. Tara contributes to driving sustainability forward in the building and construction industry by fostering collaboration, advocating for policy changes, and promoting LEED building standards and practices. A big focus is engaging with USGBC’s current stakeholder base around core programs and cultivating business opportunities for LEED with new clients in major target sectors.

In Tara's spare time she enjoys adventuring in nature with her family, traveling for food and relaxing with a good book.

Join Katie and Judy at PSMJ Resources AEC MarketPro! This year's event will take place Wednesday, September 25, 2024, in Austin, Texas. Use code "Smartegies" to receive $200 off your registration.

Connect with Katie

https://smartegies.com/