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This podcast episode features Amos Breyfogle, an experienced professional in the additive manufacturing (AM) industry, who shares his diverse career journey and offers insights on navigating the AM landscape. Key topics include how to enter, grow, and transition within the AM industry, the importance of people skills, career longevity, negotiation tactics, and the potential future of mass customization in AM. Amos also discusses his current entrepreneurial venture in New Zealand, focusing on outdoor sporting goods.

Key Themes

• Navigating an Unconventional Career Path in Additive Manufacturing
• Essential Skills for Success in Additive Manufacturing
• Transitioning within the AM Industry
• Negotiation Tactics in the Job Market
• Entrepreneurship and Additive Manufacturing
• The Future of Additive Manufacturing

Quotes of Note:

• “Can this person take something complex and make it easy to understand?”
• "My passion was really more about how do you help people be happier with their jobs and be happier with their career paths."
• "I think if you're not negotiating that as a employee or potential employee, you're making a horrible mistake."
• “The smaller the company, the Smaller amount you can get away with of kind of the counteroffer.”
• "People move here because it's an incredible place to live and have a life outside of work."

Resources Mentioned:

• Podcast: Rick Rubin’s podcast
• LinkedIn: Gil Levy
• Book: Never Split the Difference
• Website: pivotio.com

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In this episode of the AM Insider podcast, hosts Dustin Kloempken and Justin Hopkins engage with marketing expert Ryan Hayford to explore the critical role of marketing in the additive manufacturing industry. They discuss the unique challenges marketers face when targeting engineers, the importance of understanding customer journeys, and the need for effective communication across departments. Ryan shares insights on successful marketing campaigns, measuring success, and the balance between fun and practical marketing strategies. The conversation also highlights innovative applications in the industry and key resources for marketers.

Takeaways

• Marketing is essential for success in additive manufacturing.
• Understanding engineers' rationality is crucial for effective marketing.
• Webinars require consistency and thoughtful execution to succeed.
• Mapping the customer journey is vital for effective marketing strategies.
• Your website is the most important tool for lead generation.
• Avoid exaggerated claims to maintain credibility in marketing.
• Balancing creativity with strategic thinking is key for marketers.
• Fun projects can lead to practical applications in engineering.
• Getting buy-in from other departments is crucial for marketing success.
• Chasing funding opportunities can lead to innovative applications in the industry.

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John Greeven, a former HP employee and current professor at Oregon State University, discusses his journey from the oil industry to additive manufacturing. He shares his experience working with 3D printing technology and its applications in various projects, including racing teams and land speed records. Greeven emphasizes the importance of a diverse team and a mindset that challenges traditional approaches. He also highlights the role of 3D printing in optimizing designs and achieving better results. In this conversation, John Greeven discusses the importance of leveraging existing ideas and using AI as a helpful tool. He also shares his experience in managing early adopters and the challenges that come with implementing new technology. The conversation touches on the value of personal networking and the benefits of partnerships between universities and businesses. John emphasizes the need for continuous learning and exploration of AI tools. The conversation concludes with a discussion on the potential of additive manufacturing in different industries and the importance of diversity in engineering teams.

• Diverse teams yield better results in projects involving additive manufacturing.
• A mindset that challenges traditional approaches is crucial for innovation.
• 3D printing technology allows for the optimization of designs and the achievement of better results.
• Practical experience and experiential learning are essential for students entering the industry.
• The use of different 3D printing technologies depends on the specific requirements of the project.
• John Greeven's experience in the oil industry and additive manufacturing has shaped his approach to problem-solving and project management. Leverage existing ideas and build upon them to create something better.
• AI tools can save time and provide valuable insights.
• Managing early adopters requires addressing challenges and finding opportunities for improvement.
• Personal networking is crucial for professional growth and collaboration.
• Partnerships between universities and businesses can benefit both parties and enhance the preparation of future employees.
• Continuous learning and exploration of AI tools are essential in the innovation space.
• Additive manufacturing has the potential to revolutionize various industries.
• Diversity in engineering teams leads to a more creative and effective problem-solving process.