Ever wondered what military strategies can teach us about thriving in the cutthroat world of business? My co-host, Dallin, and I draw from my Marine Corps School of Infantry experience to share the audacious tactic of 'fighting fire with superior fire' and its surprising relevance to facing challenges in entrepreneurship. We dissect the aggressive stance Utah's Crumble Cookies took in their legal battles and discuss when it might be time for businesses to charge forward into the fray, rather than duck and cover.

As we navigate through the episode, expect to unravel the secret sauce to setting colossal goals and the tenacious attitude needed to achieve them. You'll hear how a 'never surrender' mindset, akin to historical strategies of burning the ships, can stimulate growth and resilience. We also dissect the absolute necessity of practice and commitment to achieve mastery in any field, reflecting on personal journeys and the pivotal moments that transform dedication into expertise. Join us for this gripping conversation that promises to arm you with the strategies to turn adversity into your ally and perseverance into your path to success.

Ever found yourself sidestepping a tough conversation, only to have it loom larger in your mind? You're not alone. Dallin and I take an unflinching look at the role conflict plays in our personal and professional lives, and why embracing it could be the key to unlocking growth. We swap stories and strategies, pulling from the sage advice of therapists and life coaches, to walk you through the transformative idea of "Collision for Expansion." It's a candid exploration of how direct confrontations, often seen as a negative force, can actually fortify bonds and lead to profound personal development.

Join us as we break down how to turn potential clashes into pivotal moments of unity and advancement. We tackle how setting clear expectations and upholding integrity builds a foundation of respect and high standards, particularly within the workplace. By sharing examples from our own journeys and discussing the pivotal role of perspective-taking, we offer insights into how you can navigate conflicts with grace and emerge with stronger relationships. This episode isn't just about facing the music; it's a masterclass in orchestrating harmony from discord.

Ever wondered what it takes to transform a tense negotiation into a triumphant agreement? Our latest episode features Chris Voss, former FBI negotiator and acclaimed author of "Never Split the Difference," who joins Wayne and me in an eye-opening discussion on mastering this essential skill. We delve into the real-world applications of negotiation, from sealing the deal in high-stakes real estate to ensuring harmony in our personal lives, all while maintaining integrity and steering clear of manipulation.

As the conversation unfolds, we peel back the layers of negotiation within business and real estate, unearthing the delicate balance between winning and losing. I open up about some hard-earned lessons from failed negotiations and the importance of equal contribution in partnerships. We also tackle why I choose to take the lead during real estate discussions, even with an agent by my side, and how active listening can be your secret weapon in aligning with a seller's aspirations to achieve outcomes that benefit all.

The episode wraps up with a deep dive into the nuances of negotiating value, where we recount tales from our arsenal of experiences. We discuss the finesse required to walk away from overpriced deals, the leverage in the flexibility of terms, and the untapped potential of building lasting business relationships through 'negotiating with love.' The insights shared by Chris, Wayne, and myself are not just theoretical musings but proven tactics that have shaped our professional journeys and can profoundly influence yours.

Discover the unyielding power of integrity and how it's the bedrock of extreme ownership in our latest episode, drawing from the wisdom of Jocko Willink and Leif Babin's transformative principles. We lay it all on the line, discussing the highs and lows of standing by your commitments, adjusting on the fly when life throws a curveball, and the vital importance of transparent communication. Trust is a fragile treasure, and we're here to show you how to guard it with your life. Our candid conversation will challenge you to differentiate between genuine integrity and the all-too-common excuse-making that undermines personal and professional growth. Owning your actions is not just an option; it's the only path to real success.

This episode isn't just about keeping promises; it's about creating a culture where promises mean something. Experience the raw truth as we break down decentralized command in a business context—how it can unleash the potential of teams, foster a sense of belief, and transform sales from mundane to monumental. We touch on the harsh reality that leaders need to do more than just train; they must inspire belief in their vision. By confronting internal challenges head-on, companies don't just solve problems—they evolve. It's time to embrace integrity, step into extreme ownership, and watch as the ripples extend into every aspect of your life. Join us, and become an unstoppable force in a world that's hungry for leaders who walk the talk.

Strap in as Wayne Aston and Dallin Aston unravel the mysteries of leveraging debt to your advantage! We'll share war stories, including my own brush with a mountain of debt, and show you how to turn what many see as a financial foe into an ally. Whether you're a newbie or a financial veteran, this episode promises to shift your perspective on the power of smart borrowing.

We dedicate a good chunk of our conversation to the art of structuring debt for real estate ventures, breaking down the complexities of the capital stack. Explore with us how a balanced approach between various funding sources can amplify investor returns, using a hypothetical $10 million project as our guide. If real estate investment beckons you, our insights on debt-to-equity ratios and navigating interest rates are gold mines of information you won't want to miss.

Lastly, we stress the significance of strategic financial planning through the lens of my entrepreneurial odyssey. It's not about how much you have, but how you use what you've got. We wrap up by encouraging listeners to take these insights and apply them. If you've ever questioned the role of debt in building wealth, this episode is an essential listen designed to empower your financial decisions.

Have you ever considered that the roadblock in your path may just be the stepping stone you need? Join Wayne and me as we tap into the wisdom of Ryan Holiday's "The Obstacle is the Way" and the time-tested Stoic principles of Marcus Aurelius to unearth how our perceptions not only shape our responses to life's hurdles but can transform them into opportunities for unrivaled growth. Our discussion traverses my journey as a resilient real estate developer who, faced with innumerable challenges, learned to harness optimism to forge ahead where others might retreat.

We take you through a personal odyssey of growth and persistence, from a novice in the real estate world to building a robust portfolio, all while seizing upon the Stoic belief that adversity is not an impediment but a catalyst for creativity and success. I recount the birth of Valley Forge Innovation Park in Fillmore, Utah: a venture that whispers the promise of revolutionizing sustainable construction with American Spec Modular's manufacturing prowess and American Spec ESG's waste-to-lumber breakthroughs — all despite the echoes of skepticism that often greet pioneers.

Rounding out our conversation, we share how relentless pursuit of personal growth and gratitude not only enriches our lives but can also be a powerful force in overcoming and reframing the obstacles we encounter. Whether it's a lighting project tangled in bureaucratic red tape or the grander scale of innovation in material sustainability, we're eager to show you that the questions we ask in the face of doubt can lead us down paths filled with success and transformative solutions. So, come along as we delve into these compelling stories and inspire you to question your perspective on the very obstacles that stand before you.

Could the secret to unparalleled team performance lie in the heart, not just the mind? Join us as we, Wayne and Dalin Aston, tackle a leadership approach that’s as unconventional as it is powerful - leading with love. Our journey through the worlds of military precision, athletic triumph, and entrepreneurial spirit reveals how a pinch of compassion can yield a heap of loyalty. We aren't shy about sharing stories from my time as a Marine Corps machine gunner, state championship football player, and now a devoted resort developer. Discover how simple acts of empathy and genuine concern for those around us can revolutionize the culture of traditionally stoic sectors.

Don't let the word 'love' in leadership catch you off-guard; we're here to show you how it's done. Reflect with us on the profound impact of giving generously, irrespective of your financial standing, and why rolling up your sleeves alongside your team can cement a culture of mutual respect and dedication. Above all, we debunk the myth that success requires sacrifice of family time or personal well-being. Explore with us and our guest how an abundant mindset can enrich not just your business, but every aspect of your life. So, if you're ready to reshape your understanding of leadership and success, this conversation is an essential listen.

Ever wondered why some businesses flourish while others flounder? The secret is simple yet profound: dollars follow value. In our latest Universal Principles series, we unravel this truth and how a value-centric approach can spell success for entrepreneurs. I'll take you through a transformative moment from my past that turned my focus from chasing money to creating value, and discuss Russell Brunson's ingenious value bundle strategy, which has revolutionized product marketing by amplifying appeal and worth.

Venture further into our exploration as we dissect the power of a unique value proposition in today's experience economy. You'll hear firsthand about my Airbnb operation's evolution, where personal touches and Brizani Concierge service redefine what it means to be hospitable. Plus, we'll dive into the creative uses of the Brasani platform to offer guests high-definition content and personalized experiences that resonate long after their stay. By the end of this episode, you'll be brimming with insights on crafting a value-driven business that not only attracts dollars but also nurtures lasting customer relationships.