In our latest podcast, Chantal Elliott of 321 Growth Academy shares how her company helps businesses accelerate their growth through sales and marketing training and advisory services. Chantal explains their hands-on, collaborative approach to addressing the fundamentals of sales and marketing - from defining target markets to building strategic sales processes.

Thank you for listening to the Leaders, Innovators and Big Ideas podcast, supported by Rainforest Alberta. The podcast that highlights those people who are contributing to and/or supporting the innovation ecosystem in Alberta. Host: Peter Beaudoin Peter manages strategy and partnerships for an innovative alliance of energy companies committed to reducing environmental impacts through collaborative R&D efforts. Peter worked for more than 20 years in Asia building and investing in a variety of businesses. His most recent role outside of Canada was with the World Wildlife Fund, where he was the Chief Executive Officer of WWF China, based in Beijing. Prior to that, Peter lived in Hong Kong for 15 years working in the technology industry.

Guest: Chantel Elliott is a Partner at 321 Growth Academy and helps entrepreneurs and leaders bring their world-changing ideas to life. She has 25+ years of marketing leadership experience in tech startups, large organizations and is a certified leadership coach (CPCC, ACC).

Chantel is passionate about helping business leaders make powerful professional impacts. She’s been through the fires of entrepreneurship for the past 12 years, as co-owner of 321 and Material Insight, a leading technology marketing agency. She knows how to build standout brands and products, with deep experience at both the enterprise level (Procter & Gamble) and with smaller companies and startups (Intuit Canada, Kryos, Karo Group, Venture Communications).

But perhaps the most remarkable thing about Chantel is her ability to see connections and imagine opportunities that others don’t. She’ll help you see the future of your business, even when you can’t.

Please be sure to share this episode with everyone you know. If you are interested in being either a host, a guest, or a sponsor of the show, please reach out. We are published in Google Podcasts and the iTunes store for Apple Podcasts We would be grateful if you could give us a rating as it helps spread the word about the show.

Show Links:

• 321 Growth Academy

Show Quotes:

"Sometimes, many times, those early stage founders make a lot of assumptions on what's going to work and what isn't because they haven't had a lot of experience and they haven't been in market for very long."

Credits... This Episode Sponsored By: New Idea Machine Episode Music: Tony Del Degan Creator & Producer: Al Del Degan