Regardless of organization size or the resources available to us, every leader within every organization in senior living can build trust with their employees so that they are in turn able to provide residents with meaningful engagement. Without building trust, managers will never be able to drive long-term success for their team, family members, residents, or overall organization.

Anthony Ormsbee-Hale, Vice President, People Operations at Civitas Senior Living, shares practical approaches to building trust with employees, highlights best practices to foster interdisciplinary collaboration and respect and shares how to overcome challenges in low-trust environments. This session is beneficial for emerging leaders looking to lean into leadership or for individuals who have been in leadership roles for years but are looking for new ways to establish connections with employees.

Attendees who joined the webinar were able to:

• Define high trust culture using the Great Place to Work methodology and apply it to their own senior living community

• Recall behavioral skills that support establishing trust and respect between team members and understand how this can help improve resident and family satisfaction

• Compose questions that can be utilized to evaluate employee trust levels and identify barriers to trust so that the community can ensure that meaningful engagement can be offered by a collaborative team

Download 10 Tops for Success: Resident Engagement and Building Trust.

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Produced by Solinity Marketing.

In this Executive Edition webinar featuring Katie Churchill and Max McNamara, of Full Spectrum Search Group, learn how your organization can build its brand by improving your recruitment strategy. You will be able to hire passionate people with a sense of purpose who will improve resident engagement and satisfaction. Improving storytelling and enabling choice for residents and staff will help your organization become a better employer, partner and provider.

Learn how a better recruitment strategy can help develop career growth, leadership, feedback, and skills development so that residents will feel heard, empowered and connected to a sense of purpose. Your business will be connected to your vision and grow by doing good!

• Learn storytelling strategies for marketing and outreach so that you can hire the best person to fit with your company.

• Understand why people may be leaving your organization so that you can be proactive in creating professional and personal growth opportunities to keep people on the team.

• Outline how improving recruitment strategies can have a positive impact on your brand and improve resident engagement

Free Download: 5 Key Tips to Build Your Brand & Improve Your Recruitment Strategy

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Produced by Solinity Marketing.

Building Real Communities with Engagement from LGBTQ+ Older Adults

Senior living communities need to reflect, address, and attract diverse population preferences. As many LGBTQ+ older adults have lived a lifetime of challenges and discrimination, which often persist as they enter the long-term care system, there are great opportunities for senior living leaders to consider unmet expectations from these individuals. Providers are increasingly tapping into these unmet demands by addressing barriers to promote equitable, person-centered resident engagement. Learn how your community can create safe and inclusive environments for LGBTQ+ individuals that draw on their wisdom, allow them to participate in the community, and receive the support they need as they age to finally build true person-centered care.

At the end of this event, attendees will be able to:

• Understand the key terms being used by LGBTQ+ older adults to better engage them as prospects and residents

• Recognize the historical and current context LGBTQ+ older adults navigate to help address the barriers preventing them from engaging fully as residents

• Discover practical resources to enhance engagement among LGBTQ+ older adult residents and to advocate as individuals for LGBTQ+ interventions

Speakers:

Robert Espinoza - https://www.linkedin.com/in/robertespinoza1/

Executive Vice President of Policy, PHI

Rev. Beth Long-Higgins - https://www.linkedin.com/in/beth-long-higgins-23a16b161/

VP of Engagement and Director of the Ruth Frost Parker Center for Abundant Aging at United Church Homes

#ActivitiesStrong Executive Edition webinar: Ryan Frederick, CEO of SmartLiving360, discusses the Right Place, Right Time: The New Senior Living Strategy for Consumer Health and Happiness.

Start a conversation about healthy aging. The research is clear: successful aging is much more about lifestyle and environment than DNA and where you live matters enormously. Free guide.

The industry can leverage technology and social media to improve meaningful engagement in senior living communities.

Learn more in this guide about resident engagement, technology and social media.

You can also hear Ryan on BTG Ep. 214.

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Produced by Solinity Marketing.

Resident engagement, social media and tech. Download the free guide.

In the last 50 years, technology has rapidly changed the world and made communication and socialization much easier for people of all ages. In this discussion, we review how technological and social media advances can be leveraged to help senior living professionals bridge the gaps between generations and improve meaningful engagement for residents.

This episode focuses on how these advances can prevent isolation in the future as well as how they can use technology and social media tools to recruit and train our labor force in senior living communities.

Speakers:

Evan Friedkin, Head of Business Development, Roobrik, Inc.

Scott Smith, National Director of Resident Programming, Five Star Senior Living

Kris Frankel, Vice President of Engagement, The Arbor Company

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Produced by Solinity Marketing.

Like most other developed countries, the United Kingdom is challenged to provide the service infrastructure, societal changes, and healthcare systems to ensure its citizens continue to thrive throughout their life course. Their National Health Service is heralded as one of the best healthcare systems in the world. Today it is heralded as broken. Listen in to learn from another system of care and learn insights that can apply to your own community!

This episode focuses on a facet of the UK's healthcare system; its model of long-term care and how older adults are currently engaged. We explore the origins of the model, its progression over the last 180 years, and why it is time for revolutionary thinking and radical action when it comes to providing meaningful and purposeful care and engagement for older adults. We must now dig deep to unlock our creative and inventive potential, if we are to provide people with what they need and deserve in a new age.

Jackie Marshall-Cyrus discusses the development of the long-term model of care in the UK, the imperative for change, and the Quiet Revolution focused on disrupting the status quo in this system with strategies that can be applied in other systems of care worldwide.

Be inspired and understand that change does not begin with concrete ideas; it begins with a conscience and courage.

What you will take away from this episode:

• Understand the history and development of the UK's adult health and social care long-term care model and how these insights can help them better understand their own model of care and its impact on resident engagement
• Gain insight into the dynamics of long-term care in the UK pre- and post-COVID-19 pandemic and learn strategies for how to improve resident engagement in their own communities
• Outline the imperative, philosophy, and vision behind Jackie's Revolution and how they can start their own initiative to improve resident engagement for older adults

Download the Meaningful Care through Innovative Leadership Guide.

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Topic: Solving the Labor Crisis: Creating a Better Culture to Attract and Keep Frontline Talent

Attract and Keep Frontline Talent Guide.

During this episode, Charles Turner, CEO of KARE and James Lee, Co-Founder and CEO of Bella Groves, explore where senior care operators are getting it right and getting it wrong and how this applies to resident engagement. Through their research, they asked leaders at caring communities, as well as frontline workers including activity and life enrichment professionals, the same questions around the topic of: “Why do workers want to come work for you, and why do they leave?”

They explore where there are some wrong assumptions about how good we are at attracting and retaining staff and implications for the resident engagement profession. They also discuss how, in most cases, the effort we are putting into building our company culture is typically a waste of time.

Attendees will:

• Understand the desires and frustrations of frontline workers, including activity and life enrichment professionals

• Outline key action items operators can use to improve their worker attraction and retention

• Discuss the psycho/social needs of our frontline workforce

Register for the March 1st Activities Strong webinar HERE.

Old People Are Cool

Listen to the Activities Strong podcast on the BTG Network.

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Produced by Solinity Marketing.

The State of Resident Engagement in 2022 with Linked Senior leader Charles de Vilmorin.

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Register for the Feb. 1st Activities Strong Webinar featuring Charles Turner, CEO of KARE and James Lee, Co-Founder and CEO of Bella Groves HERE.

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Resident engagement has become a core business senior living priority, is foundational to person-centered care and has been shown to be effective for decades and yet remains the least managed side of our senior living operations. Asked about how they manage life enrichment, 90%+ of senior living professionals will describe a person-centered approach that uses the Wellness model and a passionate team of professionals – but will lack evidence on business processes to improve, data to measure and manage and an organization wide framework to advance resident engagement.

This episode provides nationwide benchmarks, showcase easy to implement tools such as the SWOT framework, the newly developed Elder Engagement Performance Index (EEPI) and lessons from the trenches on how providers may shift the paradigm to improve resident engagement, maximize quality of life and finally get credit for life enrichment from other departments, as well as existing and prospective family members.

Listeners will be able to:

• Understand the current state of resident engagement, its challenges and how to optimize the experience provided to Elders

• Apply evidence-based business and resident engagement frameworks that will optimize life enrichment within 45 days including the newly designed 85/35 rule of resident engagement

• Shift the paradigm forever and enable the path to the social prescription model

Old People Are Cool

Listen to the Activities Strong podcast on the BTG Network.

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Produced by Solinity Marketing.