• Ad Chatter Season 4, Episode 3: Mark Robinson, Author of "Black on Madison Avenue"

  • 2023/06/30
  • 再生時間: 37 分
  • ポッドキャスト

Ad Chatter Season 4, Episode 3: Mark Robinson, Author of "Black on Madison Avenue"

  • サマリー

  • In his new book, “Black on Madison Avenue,” Mark Robinson has plenty to say about his career in account management and the current state of minorities in advertising. In this 36-minute Ad Chatter, Mark talks with Dan Goldgeier about:

    • What agencies need to do to increase minority hiring
    • The keys to successful agency account management
    • Working with Spike Lee to create Spike DDB
    • Getting personally sued by a celebrity for an agency business decision

    It’s a fun chat. Check it out!

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あらすじ・解説

In his new book, “Black on Madison Avenue,” Mark Robinson has plenty to say about his career in account management and the current state of minorities in advertising. In this 36-minute Ad Chatter, Mark talks with Dan Goldgeier about:

  • What agencies need to do to increase minority hiring
  • The keys to successful agency account management
  • Working with Spike Lee to create Spike DDB
  • Getting personally sued by a celebrity for an agency business decision

It’s a fun chat. Check it out!

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