This cigar podcast could save your or a loved one's life.

Following his own mental health crisis, Adam Levine founded the League of Fat Bastards Cigars. The boutique Nicaraguan cigar brand gives away 40% of its profits to men's mental health initiatives; hosts events where men can get real about their lives; and encourages intentional discussions about mental health over cigars.

Interview by Drew Emmer at PCA 2024, the preeminent event for premium cigar and pipe industry.

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00:00 This is Box Press

00:24 How did the League of Fat Bastards Cigars get its name?

00:45 Creating space for men to chew the fat

01:23 Organize cigar events with celebs and athletes to normalize mental health struggles

01:47 LOFB Cigars gives back 40% of profits to men's mental health groups

02:15 Using cigar smoking as therapy

03:10 Living in London in the heyday of Cuban Cigars

03:34 Adam Levine had a severe mental breakdown

04:46 Create a movement to help men live their best lives

05:16 Only cigar brand produced over Zoom?

05:51 The Goldilocks cigar blend, Serie L made in Nicaragua

06:40 League of Fat Bastards is an everyman cigar on purpose

07:06 What cigar should your first cigar be?

07:26 Discover the joy of cigars and provide an opportunity for men to open up emotionally

09:20 Why did this happen FOR me?

10:56 LOFB Cigars packaged with Boveda

11:50 Reusing Boveda packets from cigar boxes

12:22 Keeping cigars at the perfect humidity maintains their condition

13:13 If you are experiencing a mental health crisis, call or text 988