In this Checkout episode, we catch up with Adam Bouris, co-founder of WHO IS ELIJAH , a fast-growing Aussie fragrance brand with a commitment to cruelty-free ingredients and bold, gender-neutral scents. Adam talks about an Instagram purchase gone wrong, his admiration for Gymshark founder Ben Francis and his steady brand growth, and explains why Triple Whale is a game-changer for understanding attribution and marketing performance. He also discusses his personal guidebook Principles by Ray Dalio and the art of switching off.

Check out our full-length interview with Adam Bouris here:

Scaling a Scent: How Adam and Raquel Bouris Put WHO IS ELIJAH On The World Stage | #450

This episode was brought to you by:

Deliver In Person

Shopify Plus

About your guest:

From cabinet maker to world conquering entrepreneur, Adam Bouris is an accomplished entrepreneur and true Aussie all rounder. With a background as a Director and Co-founder of several companies spanning various industries, Adam eventually co-founded his own brand WHO IS ELIJAH with his wife in 2019. Since then, Adam has been instrumental in transforming the business from a garage startup into Australia’s fastest-growing fragrance brand. Under his leadership as CEO, WHO IS ELIJAH is now making its mark on the global stage, expanding into key markets including the Middle East, UK, and EU.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

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In this episode of Add To Cart, we chat with Pablo Kraus, CEO of ecostore, the brand making sustainability a household name around the world. Pablo tells us how ecostore has built trust through transparency—listing every ingredient and earning certifications like B Corp. He shares how ecostore is adapting to different markets by teaming up with Sesame Street to introduce their eco-friendly product line to Japan, and partnering with local independent stores across Australia and New Zealand. He also shares how their commitment to sustainable packaging, refill stations, and sugar-based plastics has helped create meaningful change in an industry where greenwashing is everywhere.

This episode was brought to you by…

Deliver In Person

Shopify Plus

About your guest:

Pablo Kraus is the CEO of ecostore, a leading environmental brand founded in New Zealand, offering eco-conscious shoppers home, body and baby care products for over 30 years. Available across New Zealand and exporting across the Asia Pacific Region, ecostore has grown to be a brand synonymous with authentic sustainability. In 2021, ecostore became B Corp certified, joining a global network of businesses that meet the highest standards for corporate social responsibility. Pablo was born in Germany but raised in Auckland, New Zealand where he now lives with his wife and two children.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In today’s Checkout episode, we’re joined by Chief Customer Officer at black.ai, Justin Williams, who is leading the way in AI-powered retail technology. Justin shares his thoughts on the most unusual item he's purchased via eBay, how Kmart has reinvented itself and why he loves using Facebook Marketplace for buying and selling pre-loved items. He also opens up about how he balances working with different generations in the fast-paced tech world, why he’s subscribed to Gates Notes and gives his hottest takes on the potential of AI, ethical dilemmas and the impact of generative AI tools like ChatGPT.

Check out our full-length interview with Justin here:

Unlock CCTV Data: Using AI to Understand In-Store Behaviour with Justin Williams from black.ai | Episode # 448

About our guest:

Justin Williams is a dynamic leader in retail technology and innovation. After gaining extensive experience at SAP, where he spearheaded projects with major retailers, Justin transitioned into the startup world, working across last-mile delivery and AI-driven retail solutions. Now, as Chief Customer Officer at black.ai, he helps big name retailers like Woolworths and Walmart enhance store security, unlock real-time customer insights and optimise the in-store experience using cutting-edge AI technology. A proud father of three and passionate cyclist, Justin loves teaming to win tough challenges.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a guest
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.