Aesthetically Speaking

著者： Rebecca Peterson & Abby Pace
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  • サマリー

  • Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.
    © 2024 Rebecca Peterson 2023
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あらすじ・解説

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.
© 2024 Rebecca Peterson 2023
アート マーケティング リーダーシップ 経済学
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エピソード
  • 61. The Good, Better, and Best of Brand and Website Design . . . Does Your Business Pass the Test?

    61. The Good, Better, and Best of Brand and Website Design . . . Does Your Business Pass the Test?
    2024/11/19

    I think these days most of us in the online space have a website. But does yours stand out? In this episode, I discuss the essential role of a well-designed website for business success, which stemmed from my audit of various branding and web design sites I recently did. I categorize these sites into three types: those with critical functionality issues, adequate but forgettable designs, and visually appealing sites that lack originality.

    These days it is a necessity to showcase authenticity and your unique voice to resonate with clients. I encourage you to evaluate your own websites to make sure everything is functional and differentiated. It’s so important to clearly communicate your unique value to attract business effectively.

    Key takeaways from this episode:
    • Understanding Website Importance
    • Categories of Websites
    • Authentic Branding
    • How to Test Your Own Website

    Work with Rebecca:
    • Brand + Website Design
    • Personal Brand Mastery
    • Brand in a Day
    • Creative Partnership | Done-for-you Strategy + Design
    • Client Case Studies
    • Take my Brand Personality Quiz!

    Connect with Rebecca:
    • Follow on Instagram @rebeccapetersonstudio
    • Website - rebeccapetersonstudio.com
    • Aesthetically Speaking IG - @aestheticallyspeakingpodcast
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    13 分
  • 60. P is for Pivot - How to Evolve Your Brand Without Losing Your Unique Essence

    60. P is for Pivot - How to Evolve Your Brand Without Losing Your Unique Essence
    2024/11/05

    Aesthetically Speaking is BACK!!! And with this comeback episode, I want to ask you, have you ever considered pivoting your brand? If so, this episode I discuss the importance of recognizing when to pivot, whether due to market shifts or personal growth, and the balance between consistency and integrity in business. We break down internal and external factors that are necessary for a pivot and examine strategic processes to evaluate the current business landscape. The role of clear communication during this transition is so important to enhance trust with clients. Rebranding is a crucial tool for aligning perceptions with business evolution. Throughout this episode, I encourage you to reconnect with your passion, and give you practical steps to ensure that pivoting and rebranding serves as a strategy for growth and alignment within your business.

    Key takeaways from this episode:
    • understanding the fear of change
    • reasons to pivot your business
    • market trends and evolution
    • how to effectively pivot
    • differentiation and targeting new audiences

    Work with Rebecca:
    • Brand + Website Design
    • Personal Brand Mastery
    • Brand in a Day
    • Creative Partnership | Done-for-you Strategy + Design
    • Client Case Studies
    • Take my Brand Personality Quiz!

    Connect with Rebecca:
    • Follow on Instagram @rebeccapetersonstudio
    • Website - rebeccapetersonstudio.com
    • Aesthetically Speaking IG - @aestheticallyspeakingpodcast
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    21 分
  • 59. Why I Believe Brand Development = Personal Development

    59. Why I Believe Brand Development = Personal Development
    2024/06/25

    As we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentially an act of personal development. I want to draw from my own experiences and influential reads like "The Talent Code" to explain how your identity is the cornerstone of your success. We delve into the power of personal branding, illustrating how aligning your brand with your true self can elevate your business and personal life in unison.

    Key takeaways from this episode:
    • Personal Reflections on Life Changes
    • Concept of how brand development = personal development
    • Elements of a strong personal brand
    • Practical steps to identify and communicate personal brand

    Visit the show notes for this episode:
    • Ep. 59 | Why I Believe Brand Development = Personal Development

    Episodes Mentioned:
    • Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common

    Work with Rebecca:
    • The Rebrand Experience
    • Brand + Website Design
    • Personal Brand Mastery
    • Brand in a Day
    • Creative Partnership | Done-for-you Strategy + Design
    • Client Case Studies
    • Take my Brand Personality Quiz!

    Connect with Rebecca:
    • Follow on Instagram @rebeccapetersonstudio
    • Website - rebeccapetersonstudio.com
    • Aesthetically Speaking IG - @aestheticallyspeakingpodcast
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    17 分

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