• After 20 Years of China Advertising: Is There a Bright Future?

  • 2021/11/05
  • 再生時間： 31 分
  • ポッドキャスト

After 20 Years of China Advertising: Is There a Bright Future?

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  • Welcome to Shanghai Zhan, aka. Shanghai Station. The only station in Shanghai’s world-famous metro that exists as a podcast. Listen to Bryce Whitwam and Ali Zein Kazmi debate with guests on their experiences and aspirations for China. Bryce and Ali are connected to China for over 20 years and are still in Shanghai working in the industry. Both fluent Mandarin speakers, Bryce writes the language while and Ali gets away with using his thick Beijing accent. In their inaugural episode, “After 20 Years of China Advertising: Is There A Bright Future?” Bryce and Ali discuss: 1) Being in China for over 20 years in China 2) Bryce visits a slimming center and is wrapped in plastic. 3) Losing relevance even if you are out of China, even if for a few weeks?! 4) Use and application of data in a PIPL led-world, operating in platforms, is super important, and trusting platforms in exchange for better service & utility. 5) Bryce likes looking at pictures of guns on Instagram 6) Clients pulling advertising in-house, at speed, more strategic, more quantified. 7) Alibaba is still a buy! 8) Consolidation versus creativity. 9) Preconditioned for careers that are “measured”. 10) Too hard to let go. Oh! the energy and the addiction of China! Next up, an analysis of Double 11 featuring one of China’s most prolific alcohol salesman. Stay tuned.
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Welcome to Shanghai Zhan, aka. Shanghai Station. The only station in Shanghai’s world-famous metro that exists as a podcast. Listen to Bryce Whitwam and Ali Zein Kazmi debate with guests on their experiences and aspirations for China. Bryce and Ali are connected to China for over 20 years and are still in Shanghai working in the industry. Both fluent Mandarin speakers, Bryce writes the language while and Ali gets away with using his thick Beijing accent. In their inaugural episode, “After 20 Years of China Advertising: Is There A Bright Future?” Bryce and Ali discuss: 1) Being in China for over 20 years in China 2) Bryce visits a slimming center and is wrapped in plastic. 3) Losing relevance even if you are out of China, even if for a few weeks?! 4) Use and application of data in a PIPL led-world, operating in platforms, is super important, and trusting platforms in exchange for better service & utility. 5) Bryce likes looking at pictures of guns on Instagram 6) Clients pulling advertising in-house, at speed, more strategic, more quantified. 7) Alibaba is still a buy! 8) Consolidation versus creativity. 9) Preconditioned for careers that are “measured”. 10) Too hard to let go. Oh! the energy and the addiction of China! Next up, an analysis of Double 11 featuring one of China’s most prolific alcohol salesman. Stay tuned.
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