In this conversation, Sean Fisher and Sean Clanchy delve into the concept of Customer Data Platforms (CDPs), discussing their importance in integrating customer data from various sources to create a unified view of the customer. They explore how CDPs enable businesses to personalise marketing efforts, improve customer experiences, and drive revenue growth.

The discussion also covers the challenges of implementing a CDP, strategies for effective data collection, and the selection of the right CDP for different business needs. The conversation emphasises the actionable insights that can be derived from customer data and the necessity of being intentional in data strategy.

In this episode of After Hours Ecommerce, Sean Clanchy and Sean Fisher delve into the concept of Voice of Customer (VOC) and its critical role in shaping brand strategies.

They discuss how VOC encompasses customer feedback, its importance beyond mere metrics, and how it can drive product development, marketing strategies, and overall business growth. The conversation highlights practical applications of VOC, including leveraging customer insights for advertising, product innovation, and enhancing customer experience.

The hosts also share real-world case studies demonstrating the successful implementation of VOC strategies, emphasising the need for businesses to listen to their customers to thrive in a competitive market.

In this episode, Sean C discusses the importance of building a fit-for-purpose tech stack and the process of determining the needs of a business. He emphasizes the need to consider team capabilities and the interconnectivity of different systems. Composability is highlighted as a key factor in building a scalable tech stack, allowing for flexibility and the ability to interchange different platforms. The conversation also touches on the benefits of using Shopify as a platform, including cost reduction, lower development costs, and performance. The concept of composability is further explored in the context of expanding into new markets and sharing customer information between brands within a brand group. The episode concludes with a discussion on the importance of composability in adapting to changing markets and requirements.

In this episode, Sean Clancy and Sean Fisher discuss marketing attribution and understanding commercials. They explore the different understandings of marketing attribution and how different platforms attribute sales. They emphasise the importance of understanding the context behind the data that platforms display and how it can help optimise campaigns. They also discuss the role of brand campaigns and the importance of high-quality, consistent creative content.

The key takeaways are:

1) Understand the context behind each campaign and how platforms attribute sales,

2) Focus on acquisition of new customers and show value through new business generation, and

3) Have a broad understanding of different marketing channels and their role in the overall business.