Agency Alchemy

著者： Advertising Week
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  • A Podcast from Advertising Week
    Copyright © 2025 Advertising Week
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あらすじ・解説

A Podcast from Advertising Week
Copyright © 2025 Advertising Week
マネジメント マーケティング 経済学
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  • Pitch Perfect: Richard Robinson on Why 2025 Is the Year of Bold Marketing Moves

    Pitch Perfect: Richard Robinson on Why 2025 Is the Year of Bold Marketing Moves
    2025/02/13
    In this episode of Agency Alchemy, we sit down with Richard Robinson, Executive Director of Ingenuity+, to unpack the evolving landscape of brand-agency relationships. With UK marketing budgets surpassing £40 billion and digital ad spend hitting new highs, agencies and brands must be “Pitch Perfect” to stay ahead. Richard shares insights on why 2025 will […]
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    23 分
  • Mastering the Art and Science of Content: Chris Pearce on Leadership, AI, and Agency Evolution

    Mastering the Art and Science of Content: Chris Pearce on Leadership, AI, and Agency Evolution
    2025/02/05
    In this debut episode of Agency Alchemy, Chris Pearce, Managing Director at Green Park, takes us on a journey through his dynamic career in advertising, from jumping ship from banking to leading global agencies. He shares insights on balancing creativity and data, navigating different ownership structures, and fostering a culture of optimism in agencies. Plus, […]
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    29 分
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