-
Agile Marketing: A Coaches Perspective with Teresa Bonick
- 2024/05/21
- 再生時間： 27 分
- ポッドキャスト
-
サマリー
あらすじ・解説
In this discussion on Agile Marketing featuring Agile coach Teresa Bonick, we explore the importance of focusing on value and mindset when practicing Agile, with insights on the similarities and differences across various functions.
The conversation delves into the foundational mindset shift needed for organizational change, training the mind through curiosity and intention, role modeling new ways of working, and the significance of buy-in and clear outcomes in successful agile transformations in marketing.
Teresa sprinkles in real-world stories to bring her points to life.
00:00 Introduction
02:43 Agile Across Different Functions
05:52 Training for a New Mindset
07:30 Role Modeling in Agile Coaching
10:33 Change Over Time in Agile
14:29 Biggest Mistakes in Agile Adoption
21:32 Delivering Value in Marketing