In this episode of Ambitious Lifestyle Business, we dive into effective customer retention strategies specifically tailored for UK businesses.

You'll hear how improving your approach to existing customers can significantly boost your revenue without the need for increased effort.

Recently, my second-favourite Australian (and host of the Oz version of the 1% Club - not to be confused with the One Percent Club!) Jim Jefferies, announced that he's coming to Plymouth.

Aside from the obvious question (how bad is your career going if you're playing Plymouth Pavilions?), there's a lesson we can ALL learn - and implement in our businesses THIS WEEK..

Tune in to learn how to turn your customer base into loyal supporters that will heolp you build your ambitious lifestyle business.

Warren Buffett, Bill Gates and Steve Jobs were independently asked to sum up the secret to their success in one word.

They ALL chose the same word...

Can you guess what it is?

Are you looking to take your side hustle full time? Chris Spencer founded Peak Media Marketing after three decades in corporate work, and together with his wife Sarah, they aimed for a better work-life balance and less stress.

They focused on a diverse client base to stabilise income, and believe that authenticity is key in business relationships. Caring for clients leads to loyalty, and ambitious lifestyle businesses can out-care larger corporations.

Chris also advises against too much reliance on AI tools, which he calls "Microwave Marketing", and lacks authenticity and depth. AI should enhance, not replace human creativity.

Finally, Chris shares his thoughts on how an ambitious lifestyle business offers flexibility and personal fulfillment.

For the past ten years (and three months), I've built my businesses 90 days at a time - setting three BIG challenges to work on every 90 days. This quarter, I achieved...

NONE of my goals.

I made some schoolboy errors:

👷 Underestimating how much work was involved.

⌛ Overestimating how much capacity and resources (especially time) I had at my disposal.

🎯 Setting goals that were outside of my control (they relied almost entirely on other people)

In this solo epsiode of the Ambitious Lifestyle Business podcast, I explain what I'm going to do about it over the next three months.

What's YOUR plan for the next 90 days?

No Hurry, No Pause?

How does that fit with an ambitious lifestyle business mindset? What ambitious lifestyle business owner wants to "never pause"?

At least that's what I initially thought - then I spent two hours pondering the question, while hiking in the countryside with my dog - and I reached a VERY different conclusion - which I share in today's episode of the Ambitious Lifestyle Business podcast.

Could you live by the mantra No Hurry, No Pause?

Feedback loops in business are a great way to uncover 1% improvements.

In this solo episode of the Ambitious Lifestyle Business podcast, bestselling author John Lamerton shares the FOUR questions he uses to get high-quality, actionable feedback from his clients.

In Big Ideas... for Small Businesses, John Lamerton wrote about the Team GB Men's Eights Rowing team from the late 90's and early 2000's - and how they've inspired him to "make his boat go faster".

In this solo episode of the ambitious lifestyle business podcast, John tells the story in full, and asks the question: what makes YOUR boat go faster?

In this episode of the Ambitious Lifestyle Business podcast, One Percenter Ian Bluck returns to discuss his journey from a corporate job at Lloyds Bank to building a property empire and moving to Spain.

Moving to Spain was a family decision influenced by Ian's children, after they attended One Percent LIVE with Ian and his wife in 2024. It's important to take inspiration from others' journeys, and that's exactly what Ian and his family did.

Crucially, they knew that there would never be a "perfect time" to make the move, and so, rather than waiting for all the lights to turn green, they started taking action immediately, and dealt with each potential stumbling block or challenge as they arose. As Ian says, he's discovered the "manana" mindset as a result!

We also talk about how lessons learned in corporate settings can be applied to small businesses, the significance of teaching financial literacy to children, and the value of creating a supportive community. Ian also reflects on the importance of defining success on your own terms and the need for continuous improvement in both knowledge and environment.

If you're looking to move your business to Spain (or indeed anywhere outside of the UK), Ian's story is an inspirational one, that you'll want to listen to multiple times.

The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...