Lou Rochdi is a Production Coordinator, Production Manager, and Tour Manager who got her start in the industry when she worked her first Coachella in 2022. A few months later, her first tour opportunity presented itself and she went out on the road as the Production Coordinator for Joji. She has since had the opportunity to work for various other artists under the label 88rising such as Stephanie Poetri, Rich Brian, and Warren Hue, to name a few. Just this year, Lou was nominated for best production coordinator at the Live Production Summit and the Production Futures Breakthrough Talent Awards. Outside of her work in live events, she has also helped establish a non-profit organization known as ⁠Gen Admission⁠ which aids in providing educational content and resources for other aspiring music industry professionals. You can follow her over on ⁠Instagram @lou_rhd⁠. You can also check out her website here: ⁠lourochdi.wixstudio.io/production.

You can access the episode transcript here: https://womenadvancinglive.com/lou-rochdi-transcript/

Timestamps:

(00:00) Introducing Lou Rochdi

(02:05) Icebreaker Questions

(08:10) Lou's start working in live events

(16:04) Preparing for her first tour

(22:44) Dealing with anxiety and negative emotions on the road

(27:21) Jump from theater to arena tours

(30:36) Useful skills for her roles

(34:34) Overview of Gen Admission - a resource for aspiring music industry professionals

(38:39) Advice for aspiring live event professionals