Ryan Taft, founder of Impact 88, shares his vision for transforming new home sales through authentic human connection. Learn why focusing on relationships rather than rigid sales processes is crucial in an AI-driven world, and how smaller builders can create exceptional customer experiences that technology can't replicate. Ryan also reveals the personal story behind Impact 88 and discusses the critical gaps in today's sales training landscape.

Here are all the mentioned events and sessions from the podcast:

1. Sales Central

• Mentioned by multiple speakers as a key networking hub
• Features free food and drinks
• Primary gathering spot for industry professionals

1. The Sales Rally

• Features Kimberly Mackey, Keith McKinney, Anya Chrisanthon, John Palumbo and Cori Charles as speakers this year

1. The Nationals

• Annual awards ceremony
• Recommended even for those not nominated
• Evening formal event

1. "Winner Tech's All" Session

• Presented by Laura Hanson, Beth Byrd, Anna Howell, Cori Masters and Terrell Turner
• Topic: Tech-driven solutions for online sales and marketing
• Features previous Nationals award winners (silver and gold)

1. First-Time Attendee Orientation Session

• Recommended for IBS newcomers

1. Young Professionals (YP) Party

• Wednesday night
• For attendees under age 45

1. "Become a Serial Killer Closer" Session

• Presented by John Palumbo

1. "VIP Realtor Program in a Post-NAR Settlement World" Session

• Wednesday at 8:30 AM
• Presented by Kimberly Mackey, Leah Fellows, and Naomi Wright

1. NAHB Committee Meetings

• Held Sunday and Monday before the show
• Open to anyone interested in getting involved

1. Anewgo/New Home Star/Call Rail/Nter Now/Builder Signal Combined Booth W2966

• Located on the exhibit floor
• Book your demo with Anewgo here

1. AI in Home Building Session

• Presented by John Lee and Eric Coffield
• Focus on AI transformation in business and customer experience

1. Builders Bookstore

• Features industry publications and resources

Remember to check the IBS app for exact times, locations, and any potential schedule changes.

Join Anya Chrisanthon as she sits down with strategic marketing advisor Mitchell Metz to explore the revolutionary changes happening in home building marketing. Discover insights on:

• AI's impact on sales and marketing
• The power of personalization
• Building a strong personal brand
• Navigating technological disruption
• Crisis communication strategies

Key Takeaways:

• How technology is reshaping the home buying experience
• The evolving role of sales and marketing professionals
• Strategies for leveraging AI and data
• Creating meaningful customer connections

Perfect for home builders, marketers, and tech enthusiasts looking to stay ahead of the curve.

Mitchell Metz: Marketing Strategist & Home Building Marketing Expert

Mitchell empowers home builders and custom home businesses with strategic marketing approaches rooted in technological innovation and personalization. With a background in web design and digital marketing, he specializes in helping small businesses navigate the rapidly evolving landscape of AI, digital transformation, and customer-centric marketing.

His mission is to help home builders and small businesses leverage AI, data, and strategic marketing to create more meaningful customer connections and sustainable growth.

Connect with Mitchell on LinkedIn or visit mitchellmetz.com.