When searching for properties, what’s the first thing that draws your attention? The photos, right? Does the place look warm and inviting? Are the rooms bright? Do you feel happy just by looking at the pictures? 90% of the time, people make decisions based on what they see and feel when looking at the images. In this episode, I will walk you through the basics of staging and photography for your short-term rental properties. Great photos with eye-catching colors that capture the vibe of your property serve as your sales pitch and help make your STR business successful. 

“The photographs are so important. They are your entire sales pitch.”

- Tom Swan

In This Episode:

- One thing I can’t stand to see online, especially on Airbnb and Vrbo.

- Why is it essential to have good photographs of your property?

- How do you stage your property well and get good photos?

- Should you hire a professional photographer or a design team? 

Connect with Tom Swan:

- Instagram

- Facebook

- LinkedIn

- YouTube

- Twitter

- TikTok

Are you excited to receive guests on your property? In this episode, we will discuss how to set up your listing on platforms like Airbnb and Vrbo and what you should look out for. If you have everything ready, it could take you one to two hours to set up your listing the right way. You need essential information such as the property description, a headline that draws people's attention, and a few other things. So let's get into it.

“You want to make sure you have a dynamic pricing tool that adjusts your price according to market, your seasonality, or any events or special occasions that are going on.” - Tom Swan

In This Episode:

- The first place you need to go when setting up your property and why.

- A simple trick to make sure your property stands out from the listing.

- Why do you need to “unlist” your property as soon as the listing goes live?

- Schedule the properties that you can book 90 days out.

- Pricing strategy for properties that can be booked six months out.

- Why I don’t recommend that you turn on the smart pricing functionality.

- Don’t skip this step to make sure you don’t get double-booked.

Resources:

The STR Launch Method

PriceLabs Dynamic Pricing Tool

Beyond Pricing Tool

Connect with Tom Swan:

- Instagram

- Facebook

- LinkedIn

- YouTube

- Twitter

- TikTok

One of the most essential parts of setting up your property is building it out the right way. Essentially, you must ensure that your property is built for great photography. That is what's going to separate you from your competitors. You want to set your property up so it looks great in the photos. Unfortunately, most people miss this point. Remember, you want to make sure that your property stands out from the rest, and the first thing that catches people’s attention is the photos. In this episode, I discuss the key factors that will make guests choose your property over hundreds of other properties as soon as they look at the photos. This is a simple yet super important step to keep your property booked.

“When you set up your property the right way, you're going to differentiate your listing versus everyone else's.” - Tom Swan

In This Episode:

- Don’t make this mistake that most people do.

- 3 things you have to consider when setting up your property.

- What furniture, decorations, colors, and themes work best for your property? You want to make sure you get this right.

- Should you provide entertainment like board games? There’s a reason I prefer big entertainment items instead of board games and items with small parts.

Resources:

The STR Launch Method

Connect with Tom Swan:

- Instagram

- Facebook

- LinkedIn

- YouTube

- Twitter

- TikTok