• Ari Hoffman - Building Relationships, Not Transactions

  • 2022/06/21
  • 再生時間： 51 分
  • ポッドキャスト

Ari Hoffman - Building Relationships, Not Transactions

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  • In this episode of the State of Customer Storytelling podcast, Ari Hoffman, Global Director of Customer Advocacy at Crowdvocate, talks about the art of making friends for a living.


    Not originally from a marketing background, Ari offers a fresh perspective on customer advocacy as he shares how he gets his customers to be enthusiastic about telling their stories. Ari is all about building relationships with customers and warns against making customer marketing feel too transactional.


    Ari divulges his best practices for customer advocacy, the biggest of which is doing something for your customer first to show that you are on their side and are willing to do for them what you want them to do for you. And when it comes down to getting stories from customers, he emphasizes the importance of video. Video can easily be turned into podcasts, reviews, and so on, but it can’t be done the other way around.


    This is an insightful conversation that shouldn’t be missed.


    To learn more about Testimonial Hero and the importance of customer storytelling, go to testimonialhero.com.
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あらすじ・解説

In this episode of the State of Customer Storytelling podcast, Ari Hoffman, Global Director of Customer Advocacy at Crowdvocate, talks about the art of making friends for a living.


Not originally from a marketing background, Ari offers a fresh perspective on customer advocacy as he shares how he gets his customers to be enthusiastic about telling their stories. Ari is all about building relationships with customers and warns against making customer marketing feel too transactional.


Ari divulges his best practices for customer advocacy, the biggest of which is doing something for your customer first to show that you are on their side and are willing to do for them what you want them to do for you. And when it comes down to getting stories from customers, he emphasizes the importance of video. Video can easily be turned into podcasts, reviews, and so on, but it can’t be done the other way around.


This is an insightful conversation that shouldn’t be missed.


To learn more about Testimonial Hero and the importance of customer storytelling, go to testimonialhero.com.
続きを読む 一部表示

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