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In this episode, host Laurie Barkman interviews Dean Minuto, President of YESCALATE. Dean shares his insights on entrepreneurship and the development of crucial skills necessary for success. The discussion emphasizes the importance of asking the right questions to learn in business and Dean elaborates on building muscle in entrepreneurship through learning and community. He also shares personal experiences that shaped his entrepreneurial journey, advocating for transformational relationships in business and life.

Takeaways:

• Frequently ask important questions like "What works?", "Why does it work?", and "How can I apply it to my situation?" to guide your learning and actions.
• Emphasize the importance of being curious and having a test-and-learn mindset. This involves continuously seeking knowledge, adapting, and improving.
• Treat necessary skills like selling, presenting, or cold-calling as muscles that need regular exercise. Dedicate time to practice and improve these skills consistently.
• Constantly work on self-improvement, whether it’s through reading, attending workshops, or other educational opportunities. Personal growth often translates to business growth.

Quote of the Show:

• “I think that's something that every entrepreneur sees. In that trial, there's treasure.” - Dean Minuto

Links:

• LinkedIn: https://www.linkedin.com/in/deanminuto/
• Website: https://yescalate.com/about/
• Book Link: https://www.amazon.com/One-Page-Sales-Coach-New-Revised/dp/1475174349/ref=asc_df_1475174349/?tag=hyprod-20&linkCode=df0&hvadid=693590811307&hvpos=&hvnetw=g&hvrand=897125615541869392&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1021903&hvtargid=pla-535315508086&psc=1&mcid=83f1e2fffc04338b86e296ec0b2fd3ca&gad_source=1

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• Transistor: https://podfollow.com/the-entrepreneur-gene
• YouTube: https://www.youtube.com/@TheBusinessTransitionSherpa

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