Drinkubator lives at the collision of alcoholic beverages and technology. Formed in 2018 by Bryan Monteleone and Kyle Groth, two technology junkies with experience in the craft alcohol business, Drinkubator leverages digital strategy for their spirits, RTDs, wine, and non-alcoholic brand partners. With an eye on emerging technology and bleeding edge online tactics, Drinkubator is helping its brand partners make better business decisions based on live data and analytics while they grow their footprint in the ever-growing and uber-competitive beverage industry.

Many alcohol brands are behind the times when it comes to digital. It’s not enough to have organic social channels and an e-commerce website. You also have to invest in a digital marketing strategy that utilizes data, technology, and an omnichannel approach. 

Bryan Monteleone and Kyle Groth saw this problem in the industry, so they created Drinkubator to bridge the gap between digital strategy and technology. They’ve helped clients leverage data, geofencing, search engine marketing, and paid social to reach their target audience. These experts know that in the competitive alcohol industry, it’s crucial to drive meaningful engagement, create an exceptional experience both online and offline, and build your digital footprint. 

In this episode of VINTed, Scout Driscoll talks with Bryan Monteleone and Kyle Groth, Co-founders of Drinkubator, about how they’re helping alcohol brands improve their digital strategy. Together, they discuss common digital marketing mistakes, why data collection is vital for accurately targeting your consumers, and their top tips to become a smart marketer.