• Augmented reality: How to engage tomorrow’s consumers

  • 2020/06/06
  • 再生時間： 32 分
  • ポッドキャスト

Augmented reality: How to engage tomorrow’s consumers

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  • In episode four, we’re talking about how augmented reality has evolved from entertainment to utility between brands and consumers. Carolina Arguelles, head of global product marketing for Snapchat’s camera and AR products, explains the” three Cs” of camera marketing and describes new ways brands are using AR. Daniel Beauchamp, head of AR and VR at Shopify, shares how Shopify is making it easier for merchants to create AR experiences for online shopping. And Dina Fierro, vice-president of global digital strategy at NARS Cosmetics, discusses how the brand is now integrating AR in every way possible.

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In episode four, we’re talking about how augmented reality has evolved from entertainment to utility between brands and consumers. Carolina Arguelles, head of global product marketing for Snapchat’s camera and AR products, explains the” three Cs” of camera marketing and describes new ways brands are using AR. Daniel Beauchamp, head of AR and VR at Shopify, shares how Shopify is making it easier for merchants to create AR experiences for online shopping. And Dina Fierro, vice-president of global digital strategy at NARS Cosmetics, discusses how the brand is now integrating AR in every way possible.

Hosted on Acast. See acast.com/privacy for more information.
続きを読む 一部表示

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