• Authentic As F*ck with Sun Yi

  • 著者: Sun Yi
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Authentic As F*ck with Sun Yi

著者: Sun Yi
  • サマリー

  • Want to build a personal brand without feeling fake as f*ck? Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand. Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
    Copyright 2024 Sun Yi
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あらすじ・解説

Want to build a personal brand without feeling fake as f*ck? Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand. Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
Copyright 2024 Sun Yi
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  • Episode 124: Authentic Branding w/ Brand Strategist Anneli Hansson
    2024/11/20

    In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session.

    Chapters


    00:00 Understanding Brand Strategy for Personal Brands

    05:57 Aligning Brand Values with Company Actions

    11:57 Navigating Personal Branding and Self-Discovery

    17:57 The Challenge of Balancing Creativity and Organization

    24:05 The Journey of Self-Acceptance and Authenticity

    29:58 The Power of Vulnerability in Personal Branding

    35:58 The Impact of Personal Stories on Branding

    48:56 The Intersection of Personal and Professional Life

    56:31 Overcoming Shame and Embracing Imperfection

    01:05:39 The Balance of Self-Promotion and Authenticity

    01:15:15 The Importance of Showing Up as Your True Self

    01:24:10 Vulnerability as a Strength in Personal Branding

    01:30:08 Facing Fears and Embracing Authentic Connections

    01:35:15 Understanding Personal Branding Beyond Marketing

    01:42:10 Navigating Personal Branding and Community Engagement

    01:49:09 Understanding Neurodiversity in Communities

    01:54:53 Coaching vs. Consulting: A Deep Dive

    02:01:12 The Importance of Business Acumen in Creative Fields

    02:06:12 The Role of Education in Creative Professions

    02:12:34 Building Community and Belonging through Brands

    02:20:36 Future Aspirations in Brand Strategy


    Follow Laura: @annelihansson5883

    https://www.instagram.com/theannelihansson/

    https://www.linkedin.com/in/theannelihansson/

    https://www.annelihansson.com/


    Follow me: @SunYiCo

    Website https://sunyi.co

    Night Owl Nation https://sunyi.co/night-owl-nation/

    Instagram https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://linkedin.com/in/sunyi-nightowls/

    Facebook https://facebook.com/sun.yi.nightowls

    Threads https://threads.net/@sun.yi

    Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Spotify https://open.spotify.com/artist/3Fys2rzPCbp6tDzQ7YO3Pq

    ***

    💜 Leave a review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267


    🟢 Leave a rating on Spotify

    https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593


    ***

    keywords

    brand strategy, personal branding, company culture, leadership, self-discovery, vulnerability, creativity, ego, self-acceptance, authenticity, personal branding, vulnerability, self-esteem, authenticity, self-acceptance, professional growth, emotional intelligence, overcoming shame, personal stories, building trust, personal branding, community engagement, emotional connections, neurodiversity, brand strategy, coaching, consulting, business acumen, education, authenticity, belonging


    summary

    In this conversation, Sun Yi and Anneli explore the intricacies of brand strategy, particularly focusing on personal branding. They discuss the importance of understanding what makes a brand unique, the role of company culture in branding, and the necessity of aligning brand values with actions. The conversation delves into the challenges of self-discovery and the impact of vulnerability in personal branding. They also touch on the balance between creativity and organization, the influence of ego in creative industries, and the transformative power of recognizing and embracing one's weaknesses as strengths. In this conversation, Anneli and Sun Yi explore the intricate relationship between personal and professional identities, emphasizing the importance of vulnerability, self-acceptance, and authenticity in personal branding. They discuss how...

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    2 時間 31 分
  • Episode 123: Laura Belgray On Writing, Publishing, And Selling Your Book
    2024/11/15

    In this episode, I spoke with Laura Belgray on her process of publishing and marketing her book. Check out her book Tough Titties and join her mailing list at: https://www.talkingshrimp.com/

    Chapters


    00:00 The Journey of Writing a Book

    17:53 Navigating the Publishing Process

    36:04 Marketing and Selling the Book

    42:54 The Art of Engaging Interviews

    45:08 Shrimp Club: A Mastermind Experience

    49:29 Navigating Creative Burnout

    52:15 The Balance of Selling and Authenticity

    56:20 The Myth of Passive Income

    01:01:10 The Evolution of Writing in the Digital Age

    01:08:51 The Maturing Landscape of Online Business

    01:12:40 Future Writing Aspirations and Inspirations

    01:18:31 The Role of Authenticity in Storytelling


    Follow Laura: @TheLauraBelgray

    https://www.instagram.com/laurabelgray/

    https://www.facebook.com/talkingshrimp

    https://twitter.com/lbelgray


    Follow me: @SunYiCo

    Website https://sunyi.co

    Night Owl Nation https://sunyi.co/night-owl-nation/

    Instagram https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://linkedin.com/in/sunyi-nightowls/

    Facebook https://facebook.com/sun.yi.nightowls

    Threads https://threads.net/@sun.yi

    Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Spotify https://open.spotify.com/artist/3Fys2rzPCbp6tDzQ7YO3Pq


    ***

    💜 Leave a review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267


    🟢 Leave a rating on Spotify

    https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593


    ❤️ Leave a rating on Google Podcasts

    https://music.youtube.com/playlist?list=PLtAz8r-ZIxhmSNxNi_5Ux4AJYyChFHyF5&si=UfVKtV5m-PauA7D9

    ***

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    1 時間 25 分
  • Episode 122: Building A Membership Community w/ Hadar Shemesh
    2024/11/01

    Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

    This week's guest is Hadar Shemesh. Hadar is a linguistics expert and communication coach who’s worked with companies like Google, Microsoft, Facebook, IBM, GM, WeWork, Wix and many more! She has over a million subscribers on her YouTube channel @hadar.shemesh and she's committed to helping people communicate clearly and confidently in English.

    In this conversation, Hadar and I discuss the intricacies of managing a membership community, focusing on the challenges of content repetition, the importance of personal development, and strategies for engaging members. We explore the significance of onboarding new members, fostering a supportive environment, and leveraging technology to enhance community interaction.

    00:00 Reconnecting and Reflecting on Past Experiences

    02:47 Navigating the Challenges of Repetitive Content

    05:57 Creating Fresh and Engaging Membership Experiences

    09:02 Onboarding New Members Effectively

    12:01 The Interconnection of Language Learning and Personal Development

    14:58 Building Community and Engagement in Memberships

    17:55 Understanding Member Behavior and Engagement

    21:00 Encouraging Participation and Overcoming Fear

    24:03 Creating a Supportive Environment for Growth

    26:59 Balancing Content and Engagement Strategies

    29:59 Leveraging Technology for Community Building

    32:56 Fostering Connections and Accountability

    36:03 Innovative Approaches to Member Engagement

    47:36 The Importance of Vulnerability in Sharing Stories

    50:08 Creating Comfortable Sharing Environments

    52:41 Trust and Confidence in Sharing

    56:26 Measuring Success in Community Engagement

    58:12 Understanding Different Member Needs

    01:00:10 The Value of Member Feedback

    01:02:10 Navigating Content Creation Challenges

    01:04:12 Shifts in Content Consumption

    01:06:47 The Balance Between Quantity and Quality

    01:10:50 Visualizing Future Goals

    01:12:43 Relearning Important Lessons

    01:16:21 Finding Balance in Expectations

    01:18:51 The Journey of Entrepreneurship

    01:20:45 The Importance of Positive Reinforcement

    01:22:38 Understanding Different Feedback Needs

    01:26:45 Creating Urgency in Membership Enrollment

    Comment, tag, and share with someone who would love this. Enjoy!

    Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

    Follow me: @SunYiCo

    Website https://sunyi.co

    Night Owl Nation https://sunyi.co/night-owl-nation/

    Instagram https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://linkedin.com/in/sunyi-nightowls/

    Facebook https://facebook.com/sun.yi.nightowls

    Threads https://threads.net/@sun.yi

    Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

    Follow Hadar: @hadar.shemesh

    Instagram: https://www.instagram.com/hadar.accentsway/

    Website: https://hadarshemesh.com/

    keywords

    membership, community building, personal development, content creation, engagement strategies, onboarding, language learning, storytelling, online courses, coaching, storytelling, community engagement, vulnerability, feedback, content creation, membership retention, positive reinforcement, entrepreneurship, teaching, accountability

    takeaways

    • It's important to keep content fresh to maintain excitement.
    • Creating a supportive community enhances learning experiences.
    • Onboarding processes should cater to new members'...
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    1 時間 29 分

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