• Authentic Avenue

  • 著者: Adam Conner
  • ポッドキャスト

Authentic Avenue

著者: Adam Conner
  • サマリー

  • You ever see an ad or look at a brand and think, “Come on. Get real.”? You’re not alone. I’ve seen it. And on this podcast, I say it -- directly to their leaders. My name’s Adam Conner, and I know brands are always searching for personal truth -- their version of authenticity. Frankly, they need it -- because consumers are louder and more skeptical than ever before. And in a world where people will talk about you whether you like it or not, it’s critical to stand up for something and tell real stories. But what does that even mean? How do you do that? And most importantly, why? Tune in to hear all about it from Chief Marketing Officers, CEOs and founders from the most interesting brands in the world. And together we’ll discover that each and every journey to get real takes a turn down Authentic Avenue.
    Adam Conner 2021
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あらすじ・解説

You ever see an ad or look at a brand and think, “Come on. Get real.”? You’re not alone. I’ve seen it. And on this podcast, I say it -- directly to their leaders. My name’s Adam Conner, and I know brands are always searching for personal truth -- their version of authenticity. Frankly, they need it -- because consumers are louder and more skeptical than ever before. And in a world where people will talk about you whether you like it or not, it’s critical to stand up for something and tell real stories. But what does that even mean? How do you do that? And most importantly, why? Tune in to hear all about it from Chief Marketing Officers, CEOs and founders from the most interesting brands in the world. And together we’ll discover that each and every journey to get real takes a turn down Authentic Avenue.
Adam Conner 2021
エピソード
  • Keep Your People Safe and Dry with Antis Roofing Founder & CEO Charles Antis
    2021/12/17
    Antis Roofing | Charles Antis

    Today, I have an especially powerful conversation for you all. My guest is Charles Antis, who is the Founder & CEO of Antis Roofing.

    Charles has one goal in this life, at least as far as this podcast shows -- keeping families safe and dry. In this podcast, Charles talks about that in a literal sense (he's a vivid, visceral storyteller -- and that will be obvious), but we also explore that concept as it extends to the way you lead and treat your people.

    Charles is an expert at the human side and the storytelling side -- and so we also talk about best practices for telling your own story -- something I think we all can learn a thing or two about.

    Take a closer look at Charles: https://www.linkedin.com/in/charles-antis-a3b6637/

    Read more about Antis Roofing's mission: https://www.antisroofing.com/

    FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

    LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/

    Email Adam: adam@authave.com

    Learn more at https://authenticavenuemedia.com/.

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    47 分
  • The Future of Content Tech with CLICKON Founder & CEO Rich Wilson
    2021/12/16
    CLICKON | Rich Wilson

    Today, my guest is Rich Wilson. He's the Founder & CEO of CLICKON, which is a new-age creative agency specializing in content tech.

    Today, Rich and I speak about how he got into the advertising world, beginning with the documentary-style storytelling and brand work he began with. (As someone into long-form content, I definitely related to this!)

    From there we explore why he's leaned into content tech, and what it means to build a platform around the creative process rather than just be a resource towards its production.

    We touch on the coexistence of creativity and technology (including how AI is likely not the answer), and hypothesize what brands will be asking for in the future when it comes to remote content production.

    I believe the agency world has a long way to go with its tech investments as a means of being agile globally and employing local talent and taste. Rich understands this, and I think you'll enjoy his perspective.

    Follow Rich: https://www.linkedin.com/in/richard-wilson-bb03a855/

    Learn more about CLICKON: https://www.clickon.co/

    FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

    LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/

    Email Adam: adam@authave.com

    Learn more at https://authenticavenuemedia.com/.

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    36 分
  • What's New in 2022 for Retail with Retail Store Tours Founder & CEO Dan Hodges
    2021/12/16
    Retail Store Tours | Dan Hodges

    On this Authentic Avenue podcast episode, my guest is Dan Hodges. He's the Founder & CEO of Retail Store Tours, through which Dan leads corporate leadership teams, boards, affluent tourists, global travelers, and more through experiential tours through the world's foremost retail landscapes.

    Today, Dan and I talk about why he got into that business (which started with conference tours, if you can believe it, at the National Retail Federation Big Show), including how it grew from one tour in NYC to a global phenomenon.

    We also talk about Dan's timely entry into China in the fall of 2019, and how his experience there led to outsized growth (not business slowdown) during COVID.

    Finally, we move to what Dan knows best. What do you not see in a retail store, despite what you look at?

    And: where is the cutting edge of retail headed in 2022?

    You'll learn today.

    Follow Dan: https://www.linkedin.com/in/daniel-h-814a1114/

    Check out Retail Store Tours: https://retailstoretours.com/

    Check out the World Retail Forum: https://worldretailforum.com/

    FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

    LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/

    Email Adam: adam@authave.com

    Learn more at https://authenticavenuemedia.com/.

    Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s

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    32 分
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