"Surprised by your tax bill? You’re not alone—and it’s time to change that. Join Doug Fettig, MBA, CPA, as he shares powerful financial strategies to prepare your Dental Sleep Medicine (DSM) practice for long-term success.

As tax season approaches, every dental professional should be asking:

• Are you ready for 2024 taxes?
• Is your DSM practice positioned for growth in 2025?
• Do you know which tax advantages you may be missing?

In this comprehensive webinar, Doug Fettig dives into essential financial insights specifically for DSM practices, including maximizing commonly overlooked tax write-offs, structuring your practice for sustainable growth, and overcoming common CPA objections that can limit your investment capacity.

Key Takeaways:

• How to leverage tax write-offs unique to DSM practices
• Steps to build a practice structure that supports growth and profitability
• Strategies to handle “You can’t afford it” advice from your CPA

Don’t let financial barriers hold back your practice. Take control of your business finances and unlock the full potential of your DSM practice with these actionable strategies!

Watch now to start planning a profitable future for your DSM practice!

Webinar description:
Myofunctional Therapy, Sleep Hygiene, and the Role of the TEAM in dental sleep medicine are vital pieces to your sleep practice.

To help patients respond better to their OAT.

Showing patients how healthy habits impact their treatment and their family.

Empowering team members to step up into sleep.

These are the topics Michael Cowen and Ronda Holman will discuss.

Ronda, “the Airway Champion,” offers practical tips and strategies for integrating sleep hygiene into your practice, the benefits of Myofunctional Therapy, and the role of the team in DSM.

When dental practices emphasize:

• Patient Education
• Personalized sleep plans
• Consistent follow-ups
• Comprehensive evaluations
• significantly improve patient outcomes with OAT.

What strategies can you implement to ensure your patients adhere to sleep hygiene recommendations? How can you motivate them to maintain these practices consistently?

Watch as Michael and Ronda explore effective communication techniques and workflows.

By the end of this session, you will:

• Understand the importance of sleep hygiene in OAT effectiveness
• Learn key strategies to promote sleep hygiene among patients
• Identify the application of Myofunctional Therapy in a sleep practice
• Explore the role of the dental team in a sleep practice
• Watch now and take a step to LEVEL UP your sleep practice!

Meet the Speakers!
Michael Cowen
Michael Cowen, CEO, and Founder of Awaken2Sleep started his journey in sleep medicine in 2003, performing in-lab sleep studies as a pediatric sleep technician at Loma Linda Children’s Hospital in Southern California. Five years later, this training and experience empowered him to save his infant daughter’s life from Obstructive Sleep Apnea (OSA), a leading cause of SIDS in infants. After recognizing his calling to passionately assist others in helping their patients, Michael became an expert in the Business of Sleep Medicine, working with physicians, building sleep centers, CPAP technology, and home sleep tests. In 2015, he founded Awaken2Sleep, which empowers growth-minded dental practices to level up with proven dental sleep medicine coaching, team training, and sleep testing.

Ronda Holman, DA
Ronda Holman is a 24-year, US Airforce trained, dental assistant who has spent her entire career looking at airway disorders and their negative effects on the mouth. She has dedicated the last four years to helping patients and strangers understand the negative effects of oral breathing on their oral health. Having been personally impacted by dental sleep medicine with her own diagnosis that went untreated for many years her passion drives her to educate and facilitate change in patients' lives. Ronda has attended many courses on the biomechanics of breathing and runs the airway protocol for her general dental practice helping patients rule out sleep apnea and find custom solutions to breathe better while they sleep.

Thank you to our sponsors:
Nierman Practice Management, Sleep Apnea Leads, Kettenbach Dental, and CAD-Ray

Webinar description:
A trained dental team should be screening 70% of their patients – or more – for obstructive sleep apnea (OSA).

For every 10 patients you see you should have 7 conversations about airway and sleep apnea. When practices use a combination of:

1. Medical history
2. Subjective feedback
3. Screening forms
4. Intra-oral signs
5. Internal marketing
6. Verbiage skills

Over 33% of patients will need a sleep test.

• How do you screen your patients?
• What verbiage helps get people to test?
• When do you refer out for a PSG?

Navigating these questions and having clear workflows will help your team create tremendous awareness in your practice.

By the end of this session, you will:

• Define the scope of screening for dental professionals and SRBDs
• Discuss key verbiage for screening SRBDs and OSA
• Identify signs of OSA for dental patients
• Explore patient communication tactics for better outcomes

Meet the Speaker!
Chad Wooters, MBA, Director of Operations at Awaken2Sleep, has worked in dental sleep medicine since 2018. Architect of the Sleep Hero Network, he guides dental practices to success in this niche. Battling Obstructive Sleep Apnea (OSA) himself, Chad is driven to amplify its awareness and aims to equip professionals with tools for holistic success.

Thank you to our sponsors:
Nierman Practice Management, Sleep Apnea Leads, Kettenbach Dental, and CAD-Ray