B.E.A.M.

著者： Super League
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  • Welcome to the B.E.A.M. podcast brought to you by Super League! Our host and company President, Matt Edelman, talks with marketing, innovation, creative, and strategic experts about how and why brands and IP owners are spending money to reach Gen Z and Gen A through immersive platforms and the 3D internet. In a digital landscape where more minutes are spent daily on Roblox than TikTok, B.E.A.M. is your #1 source to learn about what to Build, how to Engage users, how to Amplify your presence, and how to Measure results.
    Super League
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あらすじ・解説

Welcome to the B.E.A.M. podcast brought to you by Super League! Our host and company President, Matt Edelman, talks with marketing, innovation, creative, and strategic experts about how and why brands and IP owners are spending money to reach Gen Z and Gen A through immersive platforms and the 3D internet. In a digital landscape where more minutes are spent daily on Roblox than TikTok, B.E.A.M. is your #1 source to learn about what to Build, how to Engage users, how to Amplify your presence, and how to Measure results.
Super League
経済学
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エピソード
  • BONUS EP: "Naavik Gaming Podcast" with Matt Edelman

    BONUS EP: "Naavik Gaming Podcast" with Matt Edelman
    2024/09/21

    This week, we're sharing a panel discussion from the "Naavik Gaming Podcast" hosted by David Taylor. Matt's joined by Harry Bienenstock, Head of Growth at Voldex, and Evan Zirschky, CEO of Turning Tables. It’s a great conversation about how brands and advertisers can engage with Roblox.

    In 2023 alone, 240 brand activations took place on Roblox, doubling from the previous year. Gaming activations can produce a variety of results, so how can brands understand where it is best to navigate their innovative marketing budgets to reach specific goals on these platforms? We hope you enjoy these highlights and make sure to check out the full episode on Naavik's podcast page here:

    https://podcasts.apple.com/us/podcast/naavik-gaming-podcast/id1568736386?i=1000669436944

    Learn more about the B.E.A.M. podcast and Super League here:

    https://www.superleague.com/beam-podcast

    Follow Matt here:

    https://www.linkedin.com/in/mattedelman
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    8 分
  • BONUS EP: "It's No Fluke" Crossover with Matt Edelman

    BONUS EP: "It's No Fluke" Crossover with Matt Edelman
    2024/09/13

    This week we're sharing an interview Matt did on The Shorty Awards podcast, "It's No Fluke."

    Learn more about how Matt has driven 20x revenue growth over four years, spearheaded multiple M&A transactions, overseen international expansion, and supported the company’s IPO while building a dedicated team of high-performing, talented individuals.

    Hear about how Matt's background leading Endeavor’s digital and social media operation helped establish Marvel Comics' entertainment studio and launch Marvel.com!

    We hope you enjoy this episode and check out the "It's No Fluke" podcast! See you next week for more episodes of B.E.A.M.


    Listen to It's No Fluke here:

    https://shortyawards.com/its-no-fluke-podcast


    Learn more about the B.E.A.M. podcast and Super League here:

    https://www.superleague.com/beam-podcast


    Follow Matt here:

    https://www.linkedin.com/in/mattedelman

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    38 分
  • [NEWS] Luxury brands are everywhere, Meta’s love for AI and Ads, plus YouTube and Roblox parallels

    [NEWS] Luxury brands are everywhere, Meta’s love for AI and Ads, plus YouTube and Roblox parallels
    2024/08/30

    On this week’s B.E.A.M. podcast, Matt talks about three news stories relating to immersive media, marketing and AI. Listen as Matt discusses how luxury brands can engage with the metaverse and how marketers should replicate their YouTube strategy on Roblox. Finally, Matt shares how Meta’s new AI tools have boosted their advertising. You won’t want to miss these key insights!


    Links to stories discussed:

    • How brands are adapting to new luxury consumer demands
    • How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024
    • Meta's ad biz booms with AI


    Learn more about the podcast and Super League here:

    https://www.superleague.com/beam-podcast


    Follow Matt here:

    https://www.linkedin.com/in/mattedelman

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    18 分

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