In this episode of Marketing Over Chai, host Kate interviews Larissa Pereira, a seasoned B2B marketer with extensive experience in tech and cybersecurity. They discuss Larissa's journey into B2B marketing, common misconceptions about the industry, the challenges marketers face, effective lead generation strategies, and the importance of measuring campaign success. Larissa shares insights on the tools she finds valuable, how she stays updated with marketing trends, and her thoughts on the future of B2B marketing. The conversation also touches on work-life balance and the significance of creativity in marketing, culminating in Larissa's passion for painting. takeaways KEY LEARNINGS B2B marketing is about providing value to other businesses. Misconceptions about B2B often stem from its perceived seriousness. Attribution in B2B marketing is complex due to lengthy buying cycles. Account-based marketing is becoming more important in lead generation. Conversions and pipeline metrics are crucial for measuring success. Tools like HubSpot and Sixth Sense are valuable for B2B marketers. Staying updated requires networking and following industry leaders. The B2B landscape is evolving with shorter buying cycles possible. Work-life balance is essential for maintaining creativity and productivity. Creativity, such as painting, can enhance a marketer's perspective.

Watch on YouTube: https://youtu.be/ueKNDYTSJKM LET”S CONNECT

Larissa's LinkedIn: https://www.linkedin.com/in/mslarissapereira

Check out Larissa's Art: https://www.instagram.com/livelaughlovelari My Website https://marketingoverchai.com/ Spotify: https://podcasters.spotify.com/pod/sh... Instagram: / marketingoverchai LinkedIn: / kate-fernandes TikTok: / marketingover. . SUBSCRIBE SO YOU DON”T MISS AN EPISODE YouTube / @marketingoverchaipodcast EMAIL ME Want to be on the show? Email me at marketingoverchai@gmail.com For Sponsorships and Collabs: marketingoverchai@gmail.com Keywords B2B marketing, lead generation, measuring marketing, conversion rates, marketing insights, B2B insights, marketing trends, digital marketing, campaign success, marketing tools, work-life balance, marketing advice, creativity in marketing, marketing misconceptions, Marketing Over Chai, Content Writing, India to Canada, Career Journey, Immigration, Ireland. _______________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ----------------------------------------------- #B2BMarketing #podcast #marketingcommunication #insights #career