We’ve got a sweet treat for you this week: a deep dive into Halloween candy, horror movies, and a deep analysis into how much Margaret pumpkin spice lattes in the fall vs summer months. 

…And we continue our convo about the marketing gig economy and how fear-based decisions are causing marketers and leaders to miss the huge opportunity in front of them: Chaos.

No more social “town square”; folks have scattered to small communities across platforms. For now, marketing budgets are anemic and it is taking longer to close deals. But, within these and other realities are opportunities for marketing freelancers AND companies. 

• Freelancers are in demand because companies are afraid to commit due to lack of certainty in the market
• Companies can make the most of their budget by creating hyper-focused plans and hiring freelancers to serve only those immediate needs 

Forget the headline hype. Pull a Jennifer Connolly and flick away those inaccurate categorizations of the current moment, think for yourself, and tell that hairy fear monster: “You have no power over me.”

When you’re done, have yourself some candy corns, watch The Monster Squad, drink a pumpkin spice latte, and you’ll see: when the playbook stops working and nothing is as it used to be, you’re in the best place possible to level up your career and company. 

Connect with Devin: https://www.linkedin.com/in/devinbramhall/

Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/

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