-
BONUS EPISODE: Bryce Whitwam: Why China Has Leapfrogged the World in Digital Marketing
- 2022/01/02
- 再生時間： 1 時間 6 分
- ポッドキャスト
-
サマリー
あらすじ・解説
ShanghaiZhan podcast host, Bryce Whitwam, expounds on the sophisticated Chinese consumer and innovations in the Chinese marketplace on "The Reorient! Podcast", interviewed by Jesse Freidlander on September 1, 2021. "The Reorient! Podcast" is available on Apple Podcasts. 1. Bryce's life story: from South Dakota to Shanghai 2. China's marketing evolution, starting 2010 3. The early days of China advertising: expanded distribution makes any ad campaign look successful 4. 2015: The marketing transformation of China begins with the growth of social media & e-commerce 5. Global vs. China market: what are the key differences? - Think 14 different engagement channels to buy a printer! 6 . The world of China's influencers: 5 different layers serving different purposes 7. Building brand equity in China is all about enhancing customer experience 8. Global vs. local brands: what local brands can do better 9. The pet food category in China takes a lot from female beauty trends 10. Why the Chinese consumer is so sophisticated & demanding for choice, and they've become addicted to the whole experience 11. Chinese psychographics: why China isn't as homogenous as you think 12. China GenZ: still rebellious and individualistic, but within a framework 13. China shares American archetypes: work hard & you can be successful, too! 14. Lower tier & upper tier differences are becoming less obvious, thanks to e-commerce 15. GenZ: Western vs. China: what are the similarities and differences? 16. Do Japan and Korea still have an influence on China's GenZ? 17. How will the China market evolve in the world of Covid? Some China brands get it.