• Balancing Quick Wins and Long-term Growth Strategy with Jack Foster, WorkRamp

  • 2022/04/19
  • 再生時間: 33 分
  • ポッドキャスト

Balancing Quick Wins and Long-term Growth Strategy with Jack Foster, WorkRamp

  • サマリー

  • In this conversation with VP of Marketing at WorkRamp, Jack Foster, she talks about growth and marketing. Today, you’ll hear about Jack’s first 6 months at WorkRamp, finding the balance between quick wins and long-term strategy, what she looks for during the interview process, how she structures teams, time-management and prioritization, marketing sources, establishing team relationships, and her thoughts on marketing ops, analytics, reporting, and attribution.

    Prior to joining WorkRamp, Jack spent her career leading B2B Marketing teams. She has served in roles in companies including Momentive, CATechnology, ARCserve, and Lever.


    Episode Outline

    [00:27] Jack’s background

    [02:11] The first 6 months

    [05:00] Larger teams vs hyper growth mode

    [06:48] The first 90 to 180 days

    [08:21] Balancing quick wins and long-term strategies

    [10:09] Jack’s interview process

    [12:50] Some more quick wins

    [15:00] Structuring the team

    [17:14] Building a marketing team mental model

    [18:28] Marketing ops and analytics

    [20:01] Brand design, reporting

    [21:18] Goal Setting

    [22:29] Attribution

    [23:41] A baseline percent source for marketing

    [25:01] Is direct traffic counted as part of marketing?

    [26:43] Establishing team relationships

    [29:18] How does Jack manage her time?

    [30:58] The role of marketing


    Connect with Jack

    LinkedIn

    Website


    Connect with Korina and Holly

    LinkedIn - Korina Edwards, Matter Made

    Twitter - Korina Edwards

    Matter Made Website

    Matter Made Growing Unicorns YouTube Channel


    LinkedIn - Holly Chen, ExponentialX

    Twitter - Holly Chen

    ExponentialX Website

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あらすじ・解説

In this conversation with VP of Marketing at WorkRamp, Jack Foster, she talks about growth and marketing. Today, you’ll hear about Jack’s first 6 months at WorkRamp, finding the balance between quick wins and long-term strategy, what she looks for during the interview process, how she structures teams, time-management and prioritization, marketing sources, establishing team relationships, and her thoughts on marketing ops, analytics, reporting, and attribution.

Prior to joining WorkRamp, Jack spent her career leading B2B Marketing teams. She has served in roles in companies including Momentive, CATechnology, ARCserve, and Lever.


Episode Outline

[00:27] Jack’s background

[02:11] The first 6 months

[05:00] Larger teams vs hyper growth mode

[06:48] The first 90 to 180 days

[08:21] Balancing quick wins and long-term strategies

[10:09] Jack’s interview process

[12:50] Some more quick wins

[15:00] Structuring the team

[17:14] Building a marketing team mental model

[18:28] Marketing ops and analytics

[20:01] Brand design, reporting

[21:18] Goal Setting

[22:29] Attribution

[23:41] A baseline percent source for marketing

[25:01] Is direct traffic counted as part of marketing?

[26:43] Establishing team relationships

[29:18] How does Jack manage her time?

[30:58] The role of marketing


Connect with Jack

LinkedIn

Website


Connect with Korina and Holly

LinkedIn - Korina Edwards, Matter Made

Twitter - Korina Edwards

Matter Made Website

Matter Made Growing Unicorns YouTube Channel


LinkedIn - Holly Chen, ExponentialX

Twitter - Holly Chen

ExponentialX Website

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