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Most bankers lose the client’s interest in the first 10 seconds of a call—and they don’t even realize it.

In this episode, Brian Drake breaks down the subtle mistake nearly every banker makes when starting a call—and how to fix it. He shares how he used to coach the intro, what changed his mind, and the simple verbiage shift (plus a dose of enthusiasm) that’s already proven to make prospects actually want to talk.

If you're tired of feeling like your calls start off on the wrong foot, this episode will help you turn things around—starting with your very next call.

👉 Listen in and try the new opening out. Then let Brian know how it goes on LinkedIn!

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Let's Connect on LinkedIn: https://www.linkedin.com/in/thebriandrake/

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In Episode 25 of Banking on Sales Success, we’re diving into a common challenge bankers face: knowing the difference between handling objections and handling excuses.

Drawing from personal experience and lessons learned the hard way, I’ll share how I spent years perfecting objection-handling techniques only to realize that most of what I faced weren’t objections at all—they were excuses.

Understanding this distinction changed everything. Tune in to learn how to identify what you’re truly dealing with and how to approach it effectively. If you’ve ever struggled to move your recommendations forward, this episode is for you.

Let's Connect on LinkedIn: https://www.linkedin.com/in/thebriandrake/

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Struggling to get consistent results as a banker? In this episode of the Banking on Sales Success podcast, I break down the two most common banker approaches and why they often fall short.

More importantly, I share the proven method that will help you get more client opportunities, schedule more appointments, and fill your pipeline without feeling pushy. I’m Brian Drake, and after a decade in the banking industry, I know what works and what doesn’t.

Join me as I share tailored insights that go beyond generic sales advice and deliver real strategies for bankers.

Let's Connect on LinkedIn: https://www.linkedin.com/in/thebriandrake/