Batsi shares his career journey, which started with founding a design studio in Zimbabwe and eventually led him to his current role as a design leader. He emphasizes the importance of building a personal brand and leveraging cultural values in design. He discusses the concept of the Ubuntu Framework and how it can shape design and leadership. Batsi also shares his approach to hiring, focusing on mindset and authenticity. He highlights the need for a fair and value-driven recruitment process. In this conversation, Batsirai Madzonga discusses the importance of cultural diversity and representation in design, the challenges young designers face, and the power of social media in shaping the design industry. They also talk about Batsirai's personal projects, including creating children's books celebrating African culture and developing the Sankofa typeface in collaboration with Google. The conversation concludes with a discussion on the future of design and the potential impact of AI and human connection.

https://madzonga.com/

https://www.linkedin.com/in/batsi/

Ubuntu Framework: https://a.co/d/4wBZvN7

Sankofa font: https://fonts.google.com/specimen/Sankofa+Display

Batsi's books: https://www.amazon.com/stores/author/B0C1DMH223

Takeaways

• Building a personal brand and leveraging cultural values can enhance your career journey and bring a unique perspective to design.
• Ubuntu, a concept rooted in African culture, emphasizes humaneness and community, which can shape design and leadership practices.
• When hiring, focus on mindset and authenticity, and create a recruitment process that provides value to both the candidate and the organization.
• Exploitation in design recruitment can be a problem, and it's important to find a balance between assessing skills and respecting the candidate's time and effort.
• Diversity in teams, including different cultural backgrounds and perspectives, can spark creativity and innovation. Cultural diversity and representation are crucial in design to ensure a more inclusive and authentic creative industry.
• Young designers may be more vulnerable to exploitation due to their lack of industry experience, and it is important for design leaders to speak out against unethical practices.
• Personal projects can be a powerful way to address personal needs and make a positive impact in the world.
• Social media can be a valuable platform for sharing perspectives, building a personal brand, and inspiring others.
• The future of design is uncertain due to the exponential growth of AI, but the focus on human connection and leveraging cultural backgrounds can help designers navigate and adapt to the changing landscape.

Chapters

00:00 Batzy's Career Journey

08:12 Leveraging Cultural Values

15:28 The Ubuntu Framework

19:14 Mindset and Authenticity in Hiring

27:29 The Power of Diversity in Teams

43:09 Addressing Exploitation in Design Recruitment

54:33 Cultural Diversity and Representation in Design

55:00 Challenges Faced by Young Designers

57:30 The Power of Social Media in Shaping the Design Industry

59:21 Personal Projects: Celebrating African Culture and Making a Positive Impact

01:12:38 The Future of Design: AI and Human Connection